Compare four different authors about education Essay

Compare four different authors about education - Essay Example The disparity underscored here is the quality of education and the assistance the teachers and/or the managers of the schools offer students to make them ready to face life. The major failure of the management in the public schools is that teachers’ jobs are protected by the government such that no any teacher may be fired for underperformance, like it happens in the charter schools. The result is breeding of bad teachers in the public schools that makes students flee from these schools to charter schools. Worse still, the parents fight for their students to become enrolled in charter schools than in public schools. Ravitch proposes moderated sacking of bad teachers (the underperforming teachers) in the public schools and replacing them with good teachers in this context. Sharing the same view as Ravitch’s, Stanley Fish in â€Å"The Value of Higher Education Made Literal† critiques the modern education systems observed in various government. Fish taps into the fa ilures of the British government by commoditizing education such that the higher one bargains for the better the remuneration thereafter. Fish’s argument is that the government and the learned education moderators have collectively rewarded education with money such that currently there are different prices for different courses. Fish argues that the more costly the course one undertakes, the higher the reward – monetary pay. He says that it is not possible, today, as it were in the past, to take chances by following one’s dream profession – the nature does not provide such choices any more as it is now the ‘survival for the fittest’ mentality in action. The tougher and the more marketable course one undertakes the brighter the future, of course in terms of salary to be earned. The motivation of the students in the institutions of higher learning has thus shifted from ‘learning to become accomplished’ to ‘learning to earn h igher salaries in the future’. This will easily lead to washing away of courses that are not marketable while the marketable ones gains in this sense. Therefore, arts are more likely to lose value while sciences become high priced – the courses value is now money value attached to them. At the same time, as the students’ parents adapt to the new system and buy various courses according to their financial strength, the students do not have choice but take what is offered in the bargain. Instead of following their genuine aspirations, they adapt to the costly courses that will guarantee better returns in the future. Therefore, education is literally being sold (Midwinter 42) and the highest bidder takes it all. While the Fish believes that students are currently learning what is dictated by nature inevitably against their own will, Rebekah Nathan, in â€Å"My Year as a Freshman† underscores that the discipline in classroom has changed a big deal. Perhaps th e power to purchase a particular course or discipline changes everything. But Nathan, a professor at a university gets disturbed so much by the thought that students today lack in discipline and are difficult to teach. Nathan decides to go back to enroll as a student in a university, while hiding her real identity, to experience what students of today face. She previously coined that the students in today’s academic institutions are difficult to teach – they are volatile and rebellious –

Community colleges is the best choice for students Essay

Community colleges is the best choice for students - Essay Example In addition, they provide students with precise sets of skills that facilitate specialization immediately after one leaves college; their locations also ensure the students can easily access them without leaving home. (Crawford and Jervis, 2011). For many international students, community colleges do not carry the prestige that universities do and this tends to discourage them from applying to them. In many countries outside the United States, degrees from community colleges are not recognized since they are considered to be of lesser value than those from universities. One would agree with this assumption because; â€Å"degrees from community colleges tend to be quite limited, and this may create a problem for the holder if he or she wants to diversify into another profession† (Kisch, 2012). University degrees, on the other hand, are quite flexible, meaning that the holder may choose to leave the field they are working within and move to another without any problems. However, international students who are interested in going to community colleges should get to know the educational requirements of the companies, within their countries, before applying. While some companies do not hire community college graduates, there are others, which may be interested in what they have to offer, and it is, therefore, the responsibility of international students to find out whether the degrees they earn will be of any use to them before applying. As aforementioned, community colleges are seen as inferior to universities especially since their graduates are not always accepted by some employers. A contributing factor for this can be traced back to the erosion of the education quality in high school. Retrospectively, high school graduates were equipped induction into the job market. The high school education system of the United States has become so much eroded that it has now become necessary for students to go to college in order to attain jobs. In view of

Cadbury Plc market environment

Cadbury Plc market environment An area where there is effective sale of goods and services Cadbury operates in about 60 countries like India, Australia, Canada, Middle East, Pacific countries with its headquarters in UK. Nature of business Cadbury has a strong name in the market for selling a variety of products in three different categories like chocolates, candy and gum. Chocolates- dairy milk, five star, time out, perk, munch etc. Pest-G analysis: This is an analysis in which political, social, economical and technological factors are taken into consideration when charting an organizations long term plans.  [2]   Political: Political decisions can be made by the Indian government like increasing the tax rate and this increase will lead to decrease in sales of the chocolate and therefore profits, this will also limit the opportunity for growth of the company. Government can also endure restrictions concerning the welfare of the society and the workers, and so if the government decides to legislate the functioning and disposal methods of Cadbury this could lead to huge losses. Since Cadbury is a chocolate factory, the government may highly be concerned about the health problems that Cadbury will cause and some more restrictions and rules could be made about the ingredients of Cadbury which could cause in change of the taste. Economical: Increase in interest rates due to some economical factors or phase such as recession, could lead to limiting the opportunity for Cadbury to undergo growing and expanding. In such recession if incomes get lower then, Cadbury will experience decrease in sales as customers priorities change. In the boom phase, expansion would be a lot easier, economy at the highest and sales are likely to increase. Social: The society perception has great effect on the functioning of the company; if alternative equal brands of chocolate appear then customers might switch brands. Increase in the health consciousness of the society could lead to major losses to Cadbury. Technological: Cadburys traditional way of processing chocolate might get affected by the introduction of new machines and techniques, causing them more money and being more automated, this change will also force Cadbury to pump in more money for the training of the staff in order to adapt to new machinery and techniques. The competition: Cadburys Competitors: Since Cadbury is one of the largest confectionary factories, it must face some competition from other chocolate brand. Cadburys main competitors are Nestle, Hersheys and Mars. But Cadburys large range of products open up new means of competitions. Cadbury unlike its competitors have a strong base in countries like the UK, Australia, republic of Ireland, India and etc. Sales and profit trend  [3]   Competition Cadbury plc (CBY)[27] Tootsie Roll Industries (TR)[28] Rocky Mountain Chocolate Factory (RMCF)[29] Hershey Foods (HSY)[30] Wm. Wrigley Jr. Company (WWY)[31] Imperial Sugar Company (IPSU)[32] Cosan Limited (CZZ)[33] Market Cap $Mil 16,960.00 1,310.00 57.80 7,500.00 21,100.00 186.88 2,640.00 Revenue $Mil 7,971.00 497.42 31.90 4,946.72 5,389.10 875.53 1,679.10 Gross Profit $Mil 3,927.00 186.67 13.70 1,631.97 2,853.85 104.95 487.80 Net Profit Margin % 5.11% 10.37% 15.56% 4.33% 11.73% 4.97% 20.83% Operating Margin % 9.89% 14.24% 24.83% 9.28% 17.87% 6.14% 13.87% Market Share  [4]  : it is the total percentage of the total market occupied by a company. Competition Cadbury plc (CBY) Mars Nestle (NSRGY) Wrigley (WWY) Hershey (HSY) Kraft Foods (KFT) Ferrero Global Confectionery Market 10.1% 8.9% 7.7% 5.5% 5.5% 4.3% 4.2% Chocolate 7.3% 14.7% 12.5% 8.3% 7.8% 6.8% Gum 27.0% 0.1% 34.5% 1.3% 0.1% Candy 7.4% 2.8% 2.9% 2.2% 2.7% 0.3% 1.5% 5C:UsersDanaDocumentsIMG_13112010_032130.png Target Markets: These are group of customers the company had aimed to put all efforts in supplying their need.  [6]   Most obvious target would be young kids Cadbury diversified its target audience to include old aged people along with adults Retailers and chocolate companies Link to text only version Opens in a new window The Company: Profits and sales trend: 7According to the latest press release in 2010, Cadbury experienced a substantial increase in the total revenue and sales as well as profits for this year. Moreover, it was mentioned that the revenue increased by 5% and the second half of growth increased by 6%. This progress was a consequence of the increase in all the three categories of Cadbury. The chocolate grew by 7%, the gums by 2% and candy by 5% Market share: Business sector: Cadbury happens to be a business to business. Cadbury lies in the confectionary sector. Revenue  [8]   http://t1.gstatic.com/images?q=tbn:ANd9GcTj9uax2uMb1mobjhHlGCTGjkCE_whg5aYrnesDV0shWj5JRJ_o http://store.businessmonitor.com/bigdb_data/fooddrink7_20100120.gif XI. The project focus: Cadbury sells a variety of products and in my project I will be focusing on dairy milk Cadbury chocolate. Dairy milk chocolate bar: Most common and preferred Cadbury chocolate brand worldwide. Ingredients  [9]  : Full Cream Milk, Sugar, Cocoa Mass, Cocoa Butter, Milk Solids, Vegetable Fat, Emulsifiers (Soya Lecithin, 476), Flavours. May contain traces of Nuts. Milk Chocolate contains Cocoa Solids 26%, Milk Solids 28%. Contains the logo glass and a half milk, purple color packaging. Lies in the chocolate category and country focus will be on Indian market. Cadbury can also merge with their suppliers in order to have two way benefits and avoid conflicts It can also start making their own cocoa and use of ingredients in order to save up money and import taxes. Threats: With health awareness increasing more day-by-day the production and sale of the chocolates will decrease Some regional laws depending on the country might ban some ingredients or certain type of chocolate which might cause bad publicity and loss in customers and retailers. Increased severe competition from other chocolate brands and using competitive pricing might cause reductions in the revenue and increase costs. The increase of quality control and regulations announced regarding the safety of the ingredients and side effects. The Company Marketing Strategy: XIII. Market Segmentation: this refers to dividing the target market into groups according to their needs and interests.  [10]   Each company when launching new products or brand would consider market segmentation. Demographic variables which implies to segmenting according to age, gender, income, marital status. In case of the age group Cadbury first targeted young children and eventually targeted the adults too. This helps in identifying the marketing mix and features that would attract that particular group. For income, it will help set the prices of the products that normal customers can afford. Segmenting according to lifestyles might help target people with certain habits, cuisines and fulfill their need of consumption of the products for example some people would go for the dark expensive chocolate due some certain traditions. Benefits that the product brings: some customers find it very sensible to buy a basic product that would just satisfy their need like Cadbury dairy milk. Occasions: this group of customers would only buy these chocolates on occasions such as Christmas, Halloween etc. known as seasonal buyers. (crà ¨me eggs, Easter eggs) Cadbury also considers the basic preferences for example having a dairy milk hazelnuts chocolate bar with a cup of tea or coffee. Considering habituation is also segmenting. XIV. Targeting: This term refers to considering a certain group of people to make them customers of the brand. Targeting changes with the change of product but basically for Cadbury target market is the whole population. XV. Positioning of Cadbury: When Cadbury entered the market, it was whole unique chocolate with the special recipe and packaging. Effective positioning of Cadbury took place when advertising succeeded and different varieties of chocolates started coming up. Its very important for company to have close relation to the customers which Cadbury was successful at doing and that the major factor that promoted the chocolate. XVI. Differentiation: Cadbury started off differently with its recipe of the dairy milk. Cadbury basically cannot be classified as chocolate since it doesnt have enough cocoa and so is called dairy milk. Cadbury dairy milk chocolate barC:UsersDanaDocumentsIMG_12112010_215635.png Cadbury was placed in between the differentiated leader and cost leader because its unique but at the same time keeping costs as minimum as possible. (using cost-effective methods)  [11]   Cadbury dairy milk chocolate barXVII. Growth strategy: these are tactics towards gaining prosperity.Boston Matrix Diagram Boston Matrix: it is a chart drawn to analyze the products as business units (product portfolio).  [12]   Ansoff matrix: its a chart drawn that allows marketers to grow business through existing markets/new product or new markets/new products.  [13]   Cadbury dairy milk chocolate barhttp://tutor2u.net/business/images/Ansoff%20Matrix%20w500.gif The Marketing Mix: XVIII. Product: Cadburys product being discussed here is the dairy milk bar. Cadbury dairy milk is known to have one and a half glass of cream milk in every 200 grams of dairy milk chocolate. Packaging of Cadbury: It has purple packaging as known It contains the logo which is the glass and a half milk It should be eye-catching specially if kids were targeted and highly classy if adults were targeted Easy and safe to open and use Should contain the ingredients and place of manufacture on the back Should come in various sizes Since its chocolate, thick packaging should be used in order to protect chocolate from heat and melting. Cadbury dairy milk chocolate bar  [14]  http://t2.gstatic.com/images?q=tbn:ANd9GcTT1RiQe7BpQDznBQU1H-JtPCKN25WIZRaXRuqL_ei6z809YE4c Product life cycle: The latter shows the stages the product undergoes from its development until its decline.  [15]   XIX. Price: -When launching a new chocolate, Cadbury should be considering the group of people targeted for this chocolate and based on that the pricing methods should be set. The price set should definitely cover the costs of the ingredients and the electricity for machines functioning and should also bring in revenue in order to be invested again. XXI. Promotion: The latter represents a link between the buyers and sellers where sellers use methods of promoting.  [16]   Cadbury was the first company to use visual advertising and is a leader in innovation. Promotion of Cadbury has been promoted through movie stars on the television, magazines and radios. Advertising strategy should be carefully chosen, it should be cost-effective and reachable to all around the world. Effective Advertising leads to attraction of customer to buy the chocolate, some advertisements even lead to brand loyality and prosperity. Another aspect of promotion is the sales hence sales refer to reduction in price and usually happen seasonally or on special occasion like Christmas. Sometimes promotion is held to get rid of the lying stocks.http://im.rediff.com/movies/2009/may/05sl8.jpg Evaluation of the Companys Strategies and Tactics: XXIII. Evaluation of the companys current position: What makes a good company? The answer to this question depends on every detail of the companys basic strategies to its profit. Cadbury has a strong presence in the confectionary market which I am aware of as customer. It has survived a long journey of ups and downs until date. Cadburys sales and profit have always been high, as well as its market share and the evidence can be seen below. Cadbury customers are very satisfied with the product, diversifications, advertising methods and distribution channels. XXIV. Evidence of the companys success:Image:CBY Revenue and Net Profit.jpg http://www.neurosoftware.ro/finance/wp-content/plugins/wp-o-matic/cache/6f75a_analystreport1-0216.gif A Global Business Cadbury Revenue Contribution By Region 2008 XXV. Prospects for future growth/success: Cadbury after all this experience still has a chance of more progress and an opportunity to diversify and entering niche markets It could develop more products like Cadbury biscuits and ice creams like other competitors. Conclusions: Cadbury is a well established company with about 7 operating units in 60 countries Cadbury has a very high market share in the chocolate market It is diversified and sells products in three different categories Appendix: Cash flow for Cadbury https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi2pEcqbon6uba0RaTSbZCpQZC1R3Ybd7uTVktEmQt7AxZnRgjIFxyGawxorzac3lUFwPs03MAljzBPKq18YrWVwGDEmKuPBkl_JgorupJVWgvGBcYgaY1oXHy2bsbXEe4vFDGHVe5_PnFN/s1600/EPS.jpg http://highway6.com/images/c0f8b151e2333b730555362330b6e3b7.png http://content.edgar-online.com/edgar_conv_img/2009/01/28/0001193125-09-012521_G35102G94X79.JPG

Two Godesses and A Woman Essay -- essays research papers

Throughout history, women have been looked at as the â€Å"lesser gender,† mortal or immortal. They are always stereotyped as not equally important as men. I strongly disagree with this idea, especially in the book The Odyssey. In The Odyssey, Homer suggests that the women characters in the book are more important than the characters of men despite their stereotype. He portrays this through the characters of Penelope, Kalypso, and Kirke. They are important because they are a large part of the story. The most important woman in this book is Penelope, mainly because of her guile and intelligence. Her guile and intelligence make her important because they put her at a much-needed mental advantage over the suitors. An example of her guile and intelligence is the instance of the shroud she wove for Laertes. When Antinoos is talking to Telemakhos about how Telemakhos’s mother, Penelope, tricked the suitors by weaving and unweaving the shroud to avoid marrying a suitor, he says, â€Å"We have men’s hearts; she touched them; we agreed. So every day she wove on the great loom- but every night by torchlight she unwove it; and so for three years she deceived the Akhains.†(2:111-114). As a result of doing this, Penelope delayed having to marry one of the suitors for almost four years. It gave Odysseus more time to get home. Another example of Penelope’s guile and intelligence is when she tested Odysseus when she was first reunited with him. She tested him by tell ing Eurykleia to make up his bed...

My Life as a High School Student

My name is Mercedez JaNae Jordan and I am from Chicago. I am a very outgoing and passionate. I have been through a lot of obstacles in my life. I am taking this class to graduate on time and move forward in my life pursue my dream today. When I was little I my brother was almost kidnapped was a surreal and life learning. When I seen my brother being taken I was little but I still ran to save him. It thought me that you can never be too sure of a person and to always be careful who you invite into your life. When I was about seven my mother and my father divorced and it hurt a lot of people and me of course. That taught me that nothing last forever also love isn’t always true happiness. When I seen my father leave the feeling was bitter sweet because my mom was relieved and you could see her happiness in a long time but also because my father was no longer there to lean on. The last life surprise was my brother moving to California when I was like 13, I was so close to my brother it was sad to see him leave but it was the best for him. My brother needed a new start because he didn’t understand the value of him mistakes but he was my best friend so he no longer in my life was so surreal. I have seen a lot of things in my life that a lot of people will never see in theirs. I am 18 years old and have a lot of hopes and dreams and plan to accomplish every single one of them.

Interest in Rainwater Essay

The article entitled â€Å"Interest in Rainwater Harvesting Grows in Colorado† written by Paul Day was about a proposal of Brad Lancaster, a rainwater virtuoso and initiator. His entire idea according to the news was that he wanted to use the rainwater for needs of the people and environment just like in Arizona and New Mexico. But the Executive Director of Colorado Waterwise, Paul Lander, prohibited his willingness to pursue this project because according to him it might result in breaking the rights of the people to that water. Lancaster insisted and he even showed two concrete project proposals for this. First, it would legalize the conception in countrysides that were not served by municipal water supplies. Lastly, it would instruct for conducting projects to study whether rainwater harvesting can be used without harming water rights. It interests me a lot because if we’re going to use the water from the sky in some ways, we can get lot of benefits out of it. I consider this as a biological issue because it discusses the precipitation process. This is very important because this is an exact example of learning how to utilize the nature for our advantage. The steps of scientific process: a. The usage of the rainwater purposefully though Colorado water law forbids it? b. Other places like Arizona and New Mexico can do it, why can’t we. c. They show the proposals using diagrams of storage tanks for collecting rainwater that runs off the rooftops home homes and businesses. d. The people who witness the presentation of the project agree that we can get a lot out of it. Scientific Terms: rainwater – water that comes form the sky project proposals – the entire flow or plan of the project and the things that they wanted to do precipitation process – the continuous cycle of water â€Å"Does Diabetes Make the Mind Go to Pieces† written by Mary Brophy Marcus is the second article. It imparted us about the risk of having Alzheimer’s disease and the effects of it are as follows: a. more prone to cognitive decline b. the mind’s ability to evaluate problems and the speed of processing information might suffer because of high rate of insulin or abnormal blood glucose. The experimentation by the researchers from the University of Alberta in Canada verified the people with diabetes and non – diabetic were prone to mental decline according to the American Psychological Association’s January issue of Neuropsychology but the executive function – complex, analytical thinking and speed processing were directed to the diabetic ones. In the journal Neuron published in December found out that if the brain didn’t get enough sugar it produced Alzheimer’s plaques but improving the brain’s blood flow might prevent or cured Alzheimer’s according to Robert Vassar, a professor of cell and molecular biology at Northwestern University’s Feinberg School of Medicine and he recommended that doing some exercise, minimizing cholesterol intake and taking care of the hypertension could help a lot. On the contrary, according to Nir Barzilai, director of the Institute for Aging Research at Albert Einstein College of Medicine in New York that insulin worked in the nerves that went to the liver and it declared stoppage glucose production and healed diabetes but not in the blood. I found it fascinating because it conveyed awareness on how to take good care of our body. I considered this biological issue because it dealt with the health of an individual. The steps of the scientific process: a: Treating Alzheimer’s disease? b. the insulin is a great help c. they observe people with diabetes and non – diabetic individuals d. proper maintenance of insulin/glucose in our body and the habitual exercise and taking care of the body will prevent diseases. Scientific Terms: glucose – a crystalline sugar insulin – secreted by islets of Langerhans for carbohydrate’s metabolism and glucose regulation in the blood and produced diabetes mellitus when insufficient. Alzheimer’s disease – progressive memory loss, impaired thinking, and changes in mood. The last article entitled â€Å"The Big Green Giveaway† by Tony Milney wanted to share about Mr. Miliband’s willingess to save the planet and our benefit out of it. The objective of putting up the household carbon emissions close to zero by 2050, the government decided to plan an environmental makeover. Establishing ground or air-source heat pumps, solar heating, solid wall insulation, or to join a community heating scheme are the suggested ways to lessen the average ? 300 a year of the wasted energy that needed an action or prevention. Based from the principles of this proposal, all the privileges were given to the homeowners to be able to fulfill the energy saving measures in our home. Not only this, but also the 90,000 solar water-heating systems in Britain. Another offer was the installation wind turbines, wood-pellet stoves, ground-source heat pumps and other eco kit by the Energy Saving Trust. And it even mentioned here the different gadgets used to save energy at home. This article caught my attention because it gave us information and ideas on how to save energy and at the same having advantage of it. I considered this as a biological issue because it discussed the environment that we had and the energy that we consumed. It is important because it helped the people saved energy without damaging the ecosystem. The steps of the scientific process: a. How can we avoid wasted energy? b. the misused of the energy and environment can cause this kind of problem c. they mentioned the different ways on how to save energy and the invented gadgets that could be of great help to the people d. there will be no wasted energy if the people would learn how to save energy wisely. Scientific Terms: energy – dynamic exertion of power carbon – a nonmetallic primarily tetravalent element found native gadgets – an often small automatic or electronic device with a sensible use but often thought of as a novelty. Works Cited Day, Paul. â€Å"Interest in Rainwater Harvesting Grows in Colorado. † CBS4Denver. com (Feb 12, 2009): http://cbs4denver. com/local/Rainwater. Harvesting. illegal. 2. 934360. html Marcus, Mary Brophy. â€Å"Does Diabetes Make the Mind Go to Pieces? † USA TODAY (Jan. 28, 2009): http://www. usatoday. com/news/health/2009-01-28-diabetes-alzheimers_n. htm Milne, Tony â€Å"The Big Green Giveaway. † The Sunday Times (February 15, 2009): http://www. timesonline. co. uk/tol/news/environment/article5732920. ece

Documents of Chapter Eight Recollections of a Strike(1838),1 essays

Documents of Chapter Eight Recollections of a Strike(1838),1 essays Until American Civil War, the industrial development was not powerful in America. Most of industries were depend on the Europe. However, the America industries developed the most powerful in 1900. during the nineteen centuries, many inventions helped to developed industries in America. For example, Edison, Thomas Alva invented electric lamp, and Bell, Alexander Graham contrived a telethon. Many inventions changed peoples life. They could crop more than before. In the agriculture, highly mechanized agriculture produced a lager quantity and reduced time to harvest. Although many inventions helped people, the people lost their job. Most of laborers negotiated with a manager for their skills and tools. However, after then the laborers tumbled down like a supervisor for the instruments. The labor became a simple physical working not a skill, the laborers were put outside that the factories fired them whenever they wanted. During that time, many immigrations, black people, women, and children got into the labor market. So the competition severed for get a job, the factories presented labor condition in one-side to the people. Also, the woman laborers and child laborers were increasing because they worried in lower wages than men. Lowell, the first factory employed Yankee women recruited from the nearby countryside. There was no policy that the government kept watch on the factories. Low wages, monopoly, and child labor were not unlawfulness. In addition, the laborers worked over fifteen hours in the bad condition. Many laborers were painful because of chemicals, dust, and a pollution material. The instrument was more important to the factories. The people did not matter to the factories. While the laborers were ill treated like an animal, they wanted to get over the situation. They also wanted to find their right. The first thing that the laborers tried to find their right was strikes. The wages were to be cut down, great indign...

Nordstroms Success

Nordstroms Success Retailing is one of the foundational drivers of global market growth. Retailing encompasses a set of activities related to the act of selling goods and services to consumers. Retailers serve billions of consumers on a daily basis. Nordstrom is one of the leaders of the U.S. fashion and apparel market.Advertising We will write a custom case study sample on Nordstrom’s Success specifically for you for only $16.05 $11/page Learn More The company uses fixed stores and online catalogues to meet the needs of customers. Nordstrom is a full-service specialty store and electronic retailer, which relies on personnel and presentation aspects of the retailing marketing mix and has everything to meet the rising demands of fashion customers. Nordstrom: The Power of Service Nordstrom, Inc. is an exclusive provider of quality fashion products, which include shoes and apparel, jewelry and cosmetics, accessories and fragrances for men, women, and children (Nordstrom, 2 011). The company runs 225 stores in 25 states all over the United States (Nordstrom, 2011). Nordstrom tries to catch up with the changes in consumer behaviors and expectations – online stores and catalogues expand the company’s market presence (Nordstrom, 2011). Nordstrom is well-known for its commitment to social responsibility and positions itself as a company where people want to work (Nordstrom, 2011). Nordstrom: A Specialty Store Nordstrom uniquely combines the features of specialty store and e-retailing. Nordstrom also runs a set of department stores in the United States. Specialty store is both a type of store and a mode of retailing (Lamb, Hair McDaniel, 2011). It is interesting to note, that customers in specialty stores are relatively price-insensitive. For this reason the company does not apply to price promotions and discounts but uses superior service and customer relationships to popularize its products and brand. Nordstrom further expands its market pr esence through Internet stores. Consumers find this mode of shopping extremely convenient and fast (Lamb et al., 2011). The use of online retailing opportunities means that the company tries to meet customer needs by all possible means. A wide range of related services adds to the quality and popularity of Nordstrom products. For example, Nordstrom stylists help consumers to develop and maintain a sense of fashion (Nordstrom, 2011).Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The Value of Full-Service Retailers Nordstrom can be classified as a full-service specialty store provider of quality fashion products. Generally, all retailers are classified by the level of service, from full service to self-service (Lamb et al., 2011). An exclusive provider, Nordstrom tends to offer high levels of service (Lamb et al., 2011). However, not all fashion stores are full service. Many specialty and department stores operate at the opposite end of the level of service continuum. Warehouse and discount stores offer low-price products. For example, Payless Shoe Source is a self-service retail facility, which maintains low prices and seeks to reduce overhead costs by all possible means (Funding Universe, 2010). These self-service retailers rely on the price aspect of the retailing mix, and do not provide their customers with a full range of quality services. The Retailing Mix – Personnel and Presentation The retailing mix incorporates the four P’s of the market mix (product, price, place, promotion), followed by presentation and personnel (Lamb et al., 2011). Nordstrom provides a variety of product options to satisfy different customers. Nordstrom’s prices are never low. The company places a special emphasis on the physical location of its stores and, simultaneously, promotes its brand through magazines for middle- and higher-income customers (Cl ifford, 2010). Presentation and personnel are the main factors of Nordstrom’s business success. Nordstrom does not use traditional price promotions and discounts but relies on regular pricing and integrity. Nordstrom offers â€Å"seamless† shopping experiences, meaning that all sales channels operate as a single system; for example, customers who make purchases online can easily exchange their products in fixed specialty and department stores. Perfect relations with customers and generous exchange policies strengthen the company’s market position. Nordstrom’s personnel have skills, knowledge, and ability to give their customers undivided attention. Yet, Nordstrom’s market position is not without difficulties.Advertising We will write a custom case study sample on Nordstrom’s Success specifically for you for only $16.05 $11/page Learn More Primary Challenges and Changing Consumer Demands Nordstrom is faced with a num ber of challenges. Basically, the company must learn to balance its fixed store needs with the growing importance of online retailing. Nordstrom must learn to expand its online presence without losing its ‘personal touch’. Understanding customer reactions to online retailing is crucial for the company’s success (Burt Sparks, 2003). Furthermore, consumer expectations are rising, and more players are entering the market. Burt and Sparks (2003) write that â€Å"existing retail floor space will need enhancement in quality and presentation if it is to continue to provide retail functions† (p.275), as these improvements will enhance the company’s efficiency and strengthen its market position. Postmodern customers appreciate companies, products, and services that make their lives easier. Customers display low tolerance for poor quality of services and products. Consumer lifestyles are growing diverse, and Nordstrom must learn to meet a bewildering variety of consumer interests and choices (Jones and Simmons, 2009). Finally, customers want to get the fullest range of services in one place. Nordstrom, with its eternal reliance on customer relationships, personalization, and customer-focused retailing solutions, has everything to meet the rising demands of fashion customers. Conclusion Nordstrom is one of the leaders of the U.S. fashion market. Nordstrom is a full-service specialty store and electronic retailer, which relies on personnel and presentation aspects of the retailing marketing mix and has everything to meet the rising demands of fashion customers. Personnel and presentation are at the heart of the company’s business success, but Nordstrom must be able to balance its fixed store needs with the growing importance of online retailing. References Burt, S. Sparks, L. (2003). E-commerce and the retail process: A review. Journal of Retailing and Consumer Services, 10, 275-286. Clifford, S. (2010). Nordstrom links online in ventory to real world. The New York Times. Web. Funding Universe. (2010). Payless ShoeSource, Inc. Funding Universe. Web.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Jones, K.G. Simmons, J.W. (2009). The retail environment. Taylor Francis. Lamb, C.W., Hair, J.F. McDaniel, C. (2011). Marketing. Boston: Cengage Learning. Nordstrom. (2011). About Nordstrom. Nordstrom. Web.

Arkansas/Arkansaw Book Review

What is the first thing that comes to mind when you think of the state of Arkansas? Chances are, that as an Arkansan the thoughts are quite different than those of someone not born or raised here. Hillbilly, redneck, barefoot, and trailer are a just few of the common first words invoked in the minds of â€Å"foreigners† by the word Arkansas. In the non-fiction work, Arkansas/Arkansaw: How Bear Hunters, Hillbillies, and Good Ol Boys Defined a State, author Brooks Blevins provides readers with his idea of how Arkansass image began, and then perpetuated over time. He provides several examples of the creation and reiteration of this imagine, beginning as early as the 1800s and progressing all the way into the 2000s. Not every example provided in the book reflects a negative image, as Blevins is trying to prove that there are positive aspects, it has progressed over time, and is ultimately the Arkansans perception of it that determines its power. The books provided so much information of the state I am proud to call my home, and I believe that Brooks Blevins was successful in his presentation and purpose! I was pleased to find that Blevins writes this book as an Arkansas native rather than an opinionated outsider with no identity in the subject of his work. I feel that it is this factor alone that gives the book such a genuine feel. I was also pleased to find that Blevins once worked as a professor at Lyon College, which is located in my hometown. This gives me an even stronger sense of familiarity with him. The book is intended to be read by anyone interested in the subject, although it seems natural that interest would be primarily with historians and Arkansas natives. It is this readers interest that actually influences the effectiveness of Blevinss writing. Obviously, efferent readers and aesthetic readers will be seeking different things from the text and therefore take away different things from the text. But in the end, Blevins hopes that all readers will recognize the many ways in which Arkansas has fit into our nation as whole, both then and now. Blevins uses interesting techniques presenting the Arkansas image. The most unique and effective techniques is his vocabulary. â€Å"Arkansaw† is the word he uses â€Å"when referring to the states image and when invoking the mythical place conjured various stereotypes and caricatures† (5). This helps to distinguish general information from information directly related to â€Å"the mixture of fact, legend, and stereotype† that comes to mind when Americans think of Arkansas (5). Blevins also makes use of the word â€Å"Arkansawyer† to describe inhabitants and the â€Å"different reactions Arkansas people have to the Arkansaw image† (6). Another distinction in vocabulary that Blevins chose is the use of the word image in the place of identity, which implies an always active participation in the defining of a reputation. These methods contribute to the tone of the book as well as the readers understanding of the authors presentation. Blevins illustrations of Arkansass image span the course of hundreds of years. The first images presented in the books stem from early travelers to the state. The opinions of most of these travelers were mixed, with many of them describing neanderthal like conditions. Francios Marie Perrin de Lac of Arkansans, â€Å"They pass their time playing games, dancing, drinking, or doing nothing, similar in this as in other things to the savage peoples with whom they pass their time† (12). Other visitors describe humble dwellings, plain clothing, endless hunting and lots of weapons. Throughout most of the books first chapter Blevins recounts the experiences of several travelers who all seem to agree that Arkansas is a state full of lazy, violent people with no regard for the rest of the nations idea of civilization. Blevins suggest that much of the disparity in Arkansass definition of normal and the rest of the countrys comes from Arkansass geographical location. He says that because, at this time, Arkansas is blocked on the east by swamps and on the west by Indian territory it became â€Å"backwater†. Unfortunately much of Arkansass reputation at this time was negative. There are a few travelers that noted the simple goodness of Arkansans at this time. Travelers such as Friedrich Gerstacker and Washintgon Irving presented a softer side to the prominent savage-like image described by others. Gerstackers perception of Arkansans was descibed as primarily positive. He described the Arkansans he encountered as â€Å"honest and upright† and reported that Arkansas was his favorite of all the states in America. Irving said that Arkansans, â€Å"have none of that eagerness for gain, and rage for improvement, which keep our people continually on the move† (22). He had a respect for the slowed down, simple way of like Arkansans lived every day. Blevins depicts both positive and negative travel accounts and memoirs, although he believes that their impact is difficult to measure. As the book progresses through the years, Blevins begins to introduce several famous faces that call Arkansas their home, in what he calls the Heyday of the Hillbilly. He mentions everyone from musicians to actors, athletes to novelists, and intellects to political figures. For each one mentioned, Blevins describes their experience with the Arkansas image, whether they found a way to embrace it or let it bring them down. Its interesting that he does not limit this presentation to individuals born and raised in the state, and includes some that instead have â€Å"adopted† Arkansas as their home state. All of the Arkansans he describes have impacted or been impacted by the image of their state. My favorite part of the book is actually the conclusion. Blevins begins this by describing an incident that I actually remember. In 2000, while the governors mansion was undergoing extensive renovations, Governor Mike Huckabee and his family chose to stay in a triple-wide trailer. The move was quickly met with laughs and â€Å"I-told-you-sos† from all over the country. The best part of the story is that the Huckabee family embraced the situation and joined in the laughter! Huckabee said, â€Å"Let the people laugh. I think that the difference between an Arkansas and an uptight, wound-up northerner, is that were laughing with you, because we like the way we live† (186). This acceptance is what I believe is the central goal of Blevins writing. Through this book, what I think Blevins really wanted to achieve was an acceptance of the Arkansas image. He mentions what he calls the Arkansans inferiority complex and says that â€Å"people of Arkansas are probably more obsessed with their states image than are people of any other state† (186). Blevins suggests that although the nations reaction to the governors manufactured mansion implies that Arkansass hillbilly image still exists, it is no longer in the forefront of peoples mind that they think of Arkansas. Blevins goes on to identify statistics about everything from education to violence, with Arkansas â€Å"generally low where you want to be high and high where low might be a good thing† (188). However, the statistics he discusses show that Arkansas is not always the worst state in the nation. As an Arkansan, I was so shocked to read all of the negative things others about my state, although I have heard some of them myself a time or two. All Arkansans are aware that we are typically viewed in a â€Å"less civilized† light than the rest of the country. But one thing I have always held in my mind is that we cant possibly be nearly as uncivilized as the state of Mississippi.. I laughed to see Blevins use of the phrase â€Å"Thank God for Mississippi†. Part of having pride in your state is accepting that you will never be able to change an image that has been so widespread for so long. Its always better to just embrace it, join in the jokes, and no that no state is free from stereotypes or stigmas. It is a nationwide thing! Overall I was very pleased with Blevins argument in the book. The way in which he chose to approach the creation of the image was interesting and I enjoyed the various accounts he utilized. I also enjoyed learning about famous figures from my state that I had not previously known. He does a great job of presenting the information in a entertaining and real style. His pride in his home state shines through and inspires me to learn more about my state so that I can better embrace my title as a true Arkansan!

Farewell to manzanar Essay Example | Topics and Well Written Essays - 750 words

Farewell to manzanar - Essay Example The familys loyalty was to America. However, Jeannes father was arrested two weeks after Pearl Harbor. When the family moves to Terminal Island with Jeannes brother, Woody, the family realizes how different they are. All of Woodys neighbors only speak Japanese, not English. This makes the Wakatsukis uncomfortable. When President Roosevelt signed Executive Order 9066 on February 19, 1942, the Watatsukis fate was sealed. They were forced to the Manzanar camp in California. This internment camp served to keep Japanese-Americans interred for the term of World War II. The Japanese-American Citizens League helped organize the Japanese-Americans be sent to the internment camps. Later these types of organizations would be considered inu, or traitors, for helping the military send their people to the camps without protest. Manzanar is very dusty. Dust covers everything. Privacy is not as abundant as the dust. In fact, there was not any privacy for the internees at Manzanar. Jeannes mother used cardboard boxes to protect herself when using the latrine. The latrine and barracks were also very dirty and unsanitary. The camp kitchen was extremely unsanitary. Contaminated food frequently made the internees sick. This made the camp internees candidates for immunizations. The old and young alike had to get shots. It was not like even modern day prisons, but much worse. Manzanar fostered family division. Every adult in the camp had to hold down a job. Jeannes mother was a dietitian in the camp kitchen. Meals were what the author missed the most. Families could not sit down and share meals. Adults ate at one time, while children ate at another in separate parts of the camp. The camp was very crowded, forcing the Wakatsukis to share a room at first. Despite the close quarters at night, the family was driven apart during the day. Before Pearl Harbor, Jeannes father was a proud man. He earned

Business Plan Case Study Example | Topics and Well Written Essays - 1250 words

Business Plan - Case Study Example The owner of the park with (state no of years) years of experience in buying and selling mobile homes has absolute knowledge of the local market conditions. The park in the best of its condition will serve the housing needs for many citizens. Market analysis: The Park situated half a mile from the lake is a prime occupancy place. The lead time for occupancy is a maximum of two months. The place is mostly rented by couples 80% of whom are young and 20% retired. Tenkiller has 70.8 % of the population over 15 years that are under the now married category according to Onboard Informatics 2008. In addition the park is situated in geography with extremely high floating population. The North Eastern state university has 6500 students in its campus and about 400,000 annually visit the Illinois River and 2,000,000 annually visit Lake Tenkiller.The current rent rates for mobile homes range from $325 to $475 this includes single and double wides. Placement: The Park is situated within half a mile from the lake making proximity to the lake and water sports viable and this will be a unique selling point for the park. In addition to this Lake Tenkiller being a major tourist attraction and place for camping will keep the homes at a 90% occupancy. The promotional act Product: The Park after renovation and new homes with a children's play area and storage units will definitely prove money's worth for tenants and prospects. Promotion: The promotional activity for the mobile park will take place in all the leading camping sites and water sport areas where tourist flood in addition to electronic and mailing channels. The park will also be advertised in the North eastern State University and in the neighbouring towns. Below is a business plan for a Mobile Home Park in the state of Oklahoma. The proposal states the viability of the business in alliance with the financials which includes the start up accounts and the projected Profit and loss statements for the first 3 years. Start up expenses Legal $300 Stationery Brochures Consultants Insurance $200 Rent Research and Development Expensed Equipment Other Total Start up expenses $500 Start up assets Cash Required $6,000 Other current assets $0 long term assets $91,000 Total assets $97,000 Total requirements $97,500 Start up Funding Start up expenses to fund $500 Start up assets to fund $97,000 Total Funding required $97,500 Assets Non cash assets from start up $91,000 Cash requirements from start up $6,000 Additional cash raised 0 Cash balance on starting date $6,000 Total assets $97,000 Liabilities and capital Liablities Current borrowing 0 Long term liabilities $87,000 Accounts payable 0 Other current liabilities 0 Total liabilities $87,000 Capital Planned investment $10,000 Other 0 Additional Investment required $87,000 Total planned investment $97,000 loss at start up $6,500 Total capital $90,500 Total capital and liabilities $97,000 Total funding $97,500 Proforma Profit and Loss Pro Forma Profit and Loss FY 2009 FY 2010 FY 2011 Sales $28,080 $32,160 $36,240 Direct Cost

Defining Social work Essay Example | Topics and Well Written Essays - 1500 words

Defining Social work - Essay Example They have to know how the law works and are fully up to speed with the social welfare system."(Department of Health) It is quite impossible for an individual social worker to be able to relate to every single person who comes into their practice. It is important however that they understand that their idea of what life is about is different than what other people may think. This is the basis of understanding a practice that is multi-faceted and includes a variety of different pieces. Although there is a lot of literature on the subject of discrimination it doesnt always help the social worker understand what they need to do in many situations. Some of the components that are needed include: 1. An understanding of other cultures - the greatest understanding is that one culture is not the same as another. People from within a culture can also differ in their attitudes and thoughts and ways of being human. 4. Treatment of all clients fairly regardless of race or ethnicity -- a good practice treats all clients fairly. Human nature does not allow all people to be treated exactly the same so what social workers can expect is that it will be within the framework of fairness. Social workers must work within this framework if they are to establish rapport with a client. If they do not approach a client in help they will have a poor result for the client. Clients are in a state of upheaval when they are working closely to get their needs met and life becomes extremely stressful if they do not have someone who they can relate to in a positive way. According to Ely and Denny (1987) discrimination goes along with what people experience who are disadvantaged. When an individual comes from poverty and lacks education and some of the opportunities that mainstream people have will automatically be placed in a position of discrimination. Because of this it creates problems for both the social worker and the individual.

Media Article Essay Example | Topics and Well Written Essays - 500 words

Media Article - Essay Example It connects cultures with one another and brings people and different nationalities under one roof. However, the long awaited dream of Alan Lomax has been given a real existence to spread the traditional music and culture of different nations from around the globe. Alan Lomax was the first American folklorist and a prodigious traditional music collector who dreamt of creating a global jukebox, even before the internet was introduced (Larry Rother). Alan Lomax was the first one to record Muddy Waters and Woody Guthrie. He set a platform for the American to get a better understanding of folk and traditional music. He developed a strong relation between the music and the cultures. Alan Lomax has hugely contributed in revolutionizing the music industry. He can be considered as a pioneer in giving the support to the traditional music and introducing it for once again in the minds of people. In other words, it can also be said that in American culture, where Afro-American music was considered as â€Å"destructive for the soul of music†; Alan Lomax stepped ahead and appreciated the versatility, richness and uniqueness of Afro-American music in the American culture. Culture can be well studied by the customs, music and traditions of any particu lar region. Music is an international language of peace and love. Alan Lomax has tried his level best in bringing all the traditional music and dance styles from around the world together. This would enable people to better understand and analyze the cultural differences of other nations. People would compare and contrast the versatility and uniqueness of their culture with other cultures. This would benefit a large group of people from around the world who are keen to know and explore different cultures. A culture represents different key aspects of a nation, region or group of people. Enormous efforts and contributions made by Alan Lomax in rejuvenating the essence of traditional music and making people

Final exam Assignment Example | Topics and Well Written Essays - 1000 words

Final exam - Assignment Example Strategic management also assumes the responsibility of determining whether the strategy requires any modification due the change in the external environment of the entity. Thus, it can be inferred strategic management system is highly important for an organization’s survival in a competitive industry. In order to increase its share in the overall market, an organization needs to increase its customer base. Consumers are highly important for an organization because it is the end consumer that determines the success of an organization. If the organization manages to maintain goodwill among the consumers, it would be successful in acquiring the market share otherwise the organization might not be able to face the threats posed by its competitors. Strategic management system helps an organization conduct periodic evaluation of the external factors that affect the organization’s strategy and one of those factors is the consumer’s demand. Thus, by using strategic mana gement system, an organization can assess the social trends and the demand for its products among consumers. An organization can also receive feedback from consumers with regard to its products. In this manner, an organization can provide better public services by using strategic management system and designing its strategy in accordance with the consumer demand. Thus, it can be concluded that strategic management system is very important for an organization because it helps the organization formulate strategies after assessing the external environment of the organization. Therefore, the strategy determined by the organization would be in conformity with the consumer trends and the organization would be able to provide better public services. This would in turn help the organization in building its goodwill among the consumers as well. Question 2 Please identify and describe five (5) key environmental changes that can influence strategic management. An organization is always affecte d by the environment it operates in. It can never be isolated from its environment therefore it needs to continuously adapt to its external environment. There are certain external factors that affect the strategic management of an organization. The environmental changes that can influence the strategic management are; Political, Economic, Social, Technological and Legal. Political changes depend upon extent to which the governmental authorities take part in the economy of the country. The political changes that may influence an organization’s strategic management are changes in tax policy, corporate laws related to social responsibility, changes in environmental laws, restrictions upon trade and tariffs. All these factors can affect the organization in accordance with the business of the organization. If the organization is a trading company and it imports goods in bulk quantities, it can be highly affected by import restrictions and tariffs on imports imposed by the governme nt. Therefore, the organization may have to modify its strategy accordingly. Economic changes may be changes in interest rates, inflation rate and the exchange rates. If the organization conducts business in international market, any change in exchange rates can influence its business transactions. Social changes that may

Usability of a Management Strategy in the Field of Information Research Paper

Usability of a Management Strategy in the Field of Information Technology Project Management - Research Paper Example The use of proper management strategies has the capability to enhance the competitive advantage available to a business operation of any form or manner. Information technology poses the greatest advantages when it comes to gathering, processing, analyzing and then making decisions based on such information. Moreover, information technology has the capability to solve complex problems through the use of proper business models and their simulations. The ability to foresee problems and deal with them accordingly using information technology resources allows the development of sustainable business models and capabilities. The ease and simplicity allowed by information technology can only be utilized in the right manner if the right form of management strategies and implemented both in principle and in practice. Management strategies to steward information technology must be geared to look into the organization’s actual needs and projections. The appropriate implementation of information technology allows the achievement of organization objectives with

Final exam Assignment Example | Topics and Well Written Essays - 1000 words

Final exam - Assignment Example Strategic management also assumes the responsibility of determining whether the strategy requires any modification due the change in the external environment of the entity. Thus, it can be inferred strategic management system is highly important for an organization’s survival in a competitive industry. In order to increase its share in the overall market, an organization needs to increase its customer base. Consumers are highly important for an organization because it is the end consumer that determines the success of an organization. If the organization manages to maintain goodwill among the consumers, it would be successful in acquiring the market share otherwise the organization might not be able to face the threats posed by its competitors. Strategic management system helps an organization conduct periodic evaluation of the external factors that affect the organization’s strategy and one of those factors is the consumer’s demand. Thus, by using strategic mana gement system, an organization can assess the social trends and the demand for its products among consumers. An organization can also receive feedback from consumers with regard to its products. In this manner, an organization can provide better public services by using strategic management system and designing its strategy in accordance with the consumer demand. Thus, it can be concluded that strategic management system is very important for an organization because it helps the organization formulate strategies after assessing the external environment of the organization. Therefore, the strategy determined by the organization would be in conformity with the consumer trends and the organization would be able to provide better public services. This would in turn help the organization in building its goodwill among the consumers as well. Question 2 Please identify and describe five (5) key environmental changes that can influence strategic management. An organization is always affecte d by the environment it operates in. It can never be isolated from its environment therefore it needs to continuously adapt to its external environment. There are certain external factors that affect the strategic management of an organization. The environmental changes that can influence the strategic management are; Political, Economic, Social, Technological and Legal. Political changes depend upon extent to which the governmental authorities take part in the economy of the country. The political changes that may influence an organization’s strategic management are changes in tax policy, corporate laws related to social responsibility, changes in environmental laws, restrictions upon trade and tariffs. All these factors can affect the organization in accordance with the business of the organization. If the organization is a trading company and it imports goods in bulk quantities, it can be highly affected by import restrictions and tariffs on imports imposed by the governme nt. Therefore, the organization may have to modify its strategy accordingly. Economic changes may be changes in interest rates, inflation rate and the exchange rates. If the organization conducts business in international market, any change in exchange rates can influence its business transactions. Social changes that may

Teen Suicide Essay Example for Free

Teen Suicide Essay Romeo and Juliet is one of the most famous love story in the English literary tradition by Shakespeare. The play focuses on teenagers committing suicide when they are overwhelmed; they cant see solutions to problems or the whole truth or what the future might be. In Romeo and Juliet, suicide is considered a solution and a misunderstanding. Not in all cases is this necessarily true , there are many reasons for someone to commit suicide. In the course of the play, the young lovers are driven to kill themselves for one another in order to be together. ( Juliet pretends to kill her self so that she could be with the one she loves. ) When there was a misunderstanding and Romeo thought she was dead he then killed him self) They decided to commit suicide because they did not see the whole truth of what the future might be. Teen suicide is the superseding theme of the play which is represented by hatred, unleashed emotions in which leads them do the unexplainable against others and even to them selves. In 1995 Christian, 14 and Maryling,13 were lovers who were not allowed to see one another against their will. Later on they stood at the edge of a Florida canal, joined hands and jumped 15 feet into the cold water to their death. They believed that was the only way they could be truly together. This is exactly what happened in the play Romeo and Juliet. As in the Play Romeo an Juliet even though it was a misunderstanding they wouldnt go on with their live and forget the other you die, we die together. The nature of suicide can be seen in the way it was described in Romeo and Juliet. At times through out the play it was described as parents not understanding and others as a simple misunderstanding. Kids have so much to deal with and are always put on the spot. Many teens experience stress weather its from school or home. Especially with school, having to deal with other peers as well as working hard is not quite easy. Having to always worry about your future, parents always up your case on how your performance is at school. Other reasons point to a sense of self doubt, confusion, depression and other fears. In many cases it is considered a solution, teens feel thats the only way they could end with their miseries and live a peace once and for all. Look at it this way the way you might be feeling now might not be the way it will be in the future. There is not a single person that could say how some ones life will end up. Trying to fix something or working on ways to improve it will make it better for the teen. Its also selfish at times to commit suicide because you leave loved ones in grieve. As in the play their families suffer from their tragic death. Romeo and Juliet does not make a specific moral statement about how suicides are wrong, It portrays that it was necessary in that case. It seemed like the author was intending for Romeo and Juliet to kill them selves because thats what was needed in that case. Through out this analysis, it has proved that when teenagers are overwhelmed or misunderstood teenagers seem to take the extreme by taking their lives or by attempting to. Romeo and Juliet was a perfect example in this case. It showed what drove the star crossed lovers to take their lives.

Personal Reflection on Intermediate Anaesthetic Practice

Personal Reflection on Intermediate Anaesthetic Practice I am a student anaesthetic practitioner with a clinical placement in an acute hospital. I will be reflecting on my personal experience with a 20 year old patient who underwent a Myringotomy and Bilateral Ear Grommets Insertion procedure wherein a local anaesthetic was used and had failed, and prompting the case to be done under general anaesthesia. The operation was deemed necessary by the consultant as the patient was diagnosed with recurrent Otitis Media with Effusion (OME), see Appendix A [on page 23], because it will eventually help to correct his hearing loss and prevent further deterioration as stated by Woolfson and McCafferty 1993. Following the NMC Code of Conduct (2008) on Confidentiality of patients information, I will refer to patient as Mr. B. I will be using the Gibbs Reflective Cycle which is shown in Appendix B as the framework of my reflection Jasper (2003). It will highlight how researching further led to a better understanding of surgery and anaesthetics and to know how to respond if the same situation happens again. Mr. B. had been admitted in the ward at noontime of the surgery. He was seen by the anaesthetist to carry out a preoperative assessment. According to the anaesthetist, he is generally fit for surgery and does not pose as an anaesthetic risk. The anaesthetist discussed with him about her plan to give him a general anaesthesia, but he asked the anaesthetist if the operation can be done without having a general anaesthetic because he prefers to remain awake. The consultant surgeon also came in and explained the surgery. He was allowed to undertake a local anaesthetic provided that he cooperate well and if the local anaesthetic is unsuccessful, an alternative anaesthetics will be used, that is a general anaesthesia. The surgeon and anaesthetist explained what he will experience with local anaesthetics like a burning sensation in his ears, including possibly a degree of pain. Any anaesthetic may arise complications and that other types of anaesthetic is not sufficient for the surgery and therefore needs to be changed to a general anaesthetic at any time (Box Hill Hosp. Dept. of Anaesthesia, 2001). A written consent was obtained by the surgeon from Mr. B. The Department of Health Guidelines (2007) on Consent states that Informed Consent ensures the patient has full knowledge of the procedure because it is fully explained to the patient by the surgeon. The patient is also given the time to ask any questions he may have and voice any concerns and honest answers must be provided. I was assigned in the ENT theatre for the afternoon session which has three booked cases. The operating department practitioner (ODP) and I did the necessary checks in the anaesthetic room and safely prepared the anaesthetic materials and equipment in preparation of the list (AAGBI 2004). I also checked the safe and correct functionality of the anaesthesia machine and refilled drugs in the anaesthetic cupboards. Shields and Werder (2002) said that adequate preparation of the anaesthetic equipment, resources and patient is essential to the provision of safe anaesthetic care. The team members gathered to initiate a preoperative briefing. During the briefing, the surgeon mentioned about the order of the list. Mr. B will be done last as he is a private case anyway. After finishing the first two cases, the ODP and I went to the waiting area of patients to fetch Mr. B. I introduced myself and checked his identity. Then I checked that all preoperative preparations were done and documented. The consent form was confirmed to him that it was his signature and dated. As the patient was having a Myringotomy and Bilateral Ear Grommets Insertion, the site of his procedure was not marked. For most procedure, this is an important check. The National Patient Safety Alert NPSA (2005) recommend that by marking the site for the operation with an arrow using a permanent marker will assist in reducing the incidents of wrong site surgery being performed. I also checked him for any allergies, presence of any metalwork, prosthetic aids in his body, contact lenses, crowns and dentures and asked if he has any other significant surgery or illness. Then I accompanied him to the operating room and made him lay down comfortably. While conversing with him, I placed on the external non-invasive monitors such as the blood pressure, ECG and pulse oximeter. I tried to maintain a quiet and supportive environment. I sat beside him and continued to communicate with him as he looked anxious. Kumar (2 000) said that patients are apprehensive about what will happen and the anaesthetic practitioner needs to monitor patients anxiety level throughout the surgical procedure. Meanwhile, the circulating nurse initiated the Time Out check which is carried out in every operation to enhance a safe surgery (World Health Organisation Guidelines for Safe Surgery, 2008). The surgeon applied the local anaesthetic drug Ametop gel 4% onto Mr. Bs ears. Woolfson and McCafferty (1993) suggest that it should be instilled into the external ear canal using a soft, intravenous cannula and a 5ml syringe and performed under a microscope to ensure immediate contact of the gel with the entire ear drums and that the ear canal was filled and the depth of the gel provides self occlusion. According to the BNF (2010) Ametop is a topical local anaesthetic in gel form which contains Tetracaine base 40 mgs. believed to act by blocking nerve conduction mainly by inhibiting sodium ion flux across the axon membrane. The ester type caine anaesthetics are rapidly metabolised in blood mainly by plasma pseudocholinesterase. A slight erythema local skin reaction will be usually seen at the site of the application and as a result of the pharamacological action of tetracaine dilating the capillary vessels.This helps in delineating the anaesthetised area as explained by the National Library of Guidelines (2007). Adequate anaesthesia can usually be achieved following 30-60 minutes application time and anaesthesia is maintained for 4 to 6 hours in most patients after a single application. We waited only for about 30 minutes to anaesthetise his ears. While waiting, Mr. B became anxious as he was seen perspiring a lot. Everyone reassured him. The surgeon began cleaning and draping the area. Working with an operating microscope, the surgeon started to suction and made a small incision in his eardrum. Mr. B reacted to the pain but I encouraged him to keep still. The surgeon continued to suction the fluid present in the middle ear but Mr. B kept on moving his head because the pain was more intense. A tiny grommet was to be inserted into his surgical aperture but he refused as he cannot bear the intense pain. The surgeon stopped and asked the patient not to move if he wanted the operation to continue or if he cannot tolerate, he will be put to sleep instead. Mr. B and the whole team proceeded further as consented. The anaesthetist cannulated Mr. B. using a gauge 18 large bore venflon secured with a transparent and semi permeable dressing connected to a litre of Hartmanns solution which has been labelled and checked by the anaesthetist and the ODP as per NHS protocol for intravenous infusion, AfPP (2007). Clarke and Jones (1998) describes that a Hartmanns or sodium lactate or lactated ringers is a crystalloid type of intravenous fluid that will cross a semipermeable membrane, thus allowing movement of electrolytes to correct any imbalance. It contains calcium, chloride and lactate similar in composition to extracellular fluid as a balanced salt solution. The anaesthetist started the induction and an I-gel airway (see appendix C) was inserted. The surgery was resumed and carried out without any problems. Mr. B. was fully recovered and transferred back to the ward without complications. I felt disappointed because the result of this experience was clearly contrary to initial expectations. A minor operation like this can be done under local anaesthetics and is a quick procedure. It could have finished if only the patient cooperated well. Although this experience was frustrating for the patient as he requested to be awake during the procedure, still it went well and the treatment for a possible hearing loss and deterioration was done for him. The duties and responsibilities expected from me as an anaesthetic theatre practitioner were performed according to the policies and procedures of my clinical placement. The whole team cooperated well and performed their job accordingly. I have also found out a controversial issue regarding the Ametop gel which has aroused my doubt. Netdoctor (2004) points out that Ametop is a topical anaesthetic for dermal analgesia which must not to be applied to broken skin, mucous membrane or to the eyes or ears. Tetracaine gel could be ototoxic like other local anaesthetics and should not be introduced to the middle ear or use in procedures which might involve penetration into the middle ear. Therefore, Mr. B. might be at risk for ototoxicity. In addition to that, the local anaesthetic did not fail but it is because the surgeon did not wait longer enough until Mr. B was pain free before starting the surgery. A proper consent was secured earlier from him, thus, saved the time in securing a fresh consent. Moreover, it saved NHS resources akin to if the list was cancelled and rescheduled and along with the unsatisfactory hospital experience of Mr. B. The surgery could have been done quickly and safely under a most and effective local anaesthetic rather than topical and waiting for a clinically acceptable anaesthesia before commencing the surgery. I suggest that next time this event occurs again, I would tell the whole team in the preoperative briefing, to give ample time for the anaesthesia to take effect before we can start the surgery. I would also write an incident report so that a proper evaluation could be done and errors will be omitted in the future for the safety of the patient.

lighthod A Dark Heart in Joseph Conrads Heart of Darkness :: Heart Darkness essays

The Heart of Darkness The Heart of Darkness has two storytellers: Joseph Conrad, the author, and the other being Marlow the story's narrator. The narration that takes place is conceived mostly from Conrad's opinions. Conrad is using Marlow as the embodiment of all the goodness that he represents. "But Marlow was not typical...His remark did not seem at all surprising. It was just like Marlow. It was accepted in silence" (p. 68). "Marlow sat cross-legged right aft, leaning against the mizzen-mast. He had sunken cheeks, a yellow complexion, a straight back, an ascetic aspect, and with his arms dropped, the palms of his outwards, resembled an idol" (p. 66). By doing this not only is Conrad implicates (or accuses) society of its terrible actions but he is also excluding himself. Throughout Marlow's narrative there is no place where he ponders whether or not he has the right idea or even if his opinion is biased to his own liking. There is no way that any that we can verify the validity of his story but yet Marlow assumes his listeners and readers will believe his account. Strangely enough, after such a tale on the shameful acts of society, Marlow (or Conrad) expects us to believe his tale and maybe even attempt to change our actions. Ironically, we can assume Marlow's listeners and readers have been touched by this account. The story and it's teller seem sincere but yet there is more than that. Marlow in this way has become like Kurtz, a voice that craves to be heard by its listeners. It is in this way that Kurtz and Marlow are both mouth pieces for Conrad's voice. Conrad is questioning society for its flaws but while doing so he must also question himself. After all the crimes he's accusing society for he must prove himself a worthy judge. Society nurtures the recognition of these crimes but it does not encourage the correction of these problems. Both in Africa and in London, Marlow sees corruption and the paths to chaos but yet it is so much easier for him to condem the events that take place in both places than to hold someone accountable for the injustices. There is no way to finish reading The Heart of Darkness and not wonder why Marlow did not tell his tale to the owner's of the company.

Essay --

Science project: Creating a cell Cell membrane The cell membrane in the plant controls what comes into the cell. If something is needed the membrane lets the cell get past. In a plant, the membrane is surrounding the cytoplasm and the cell itself. The main function: The cell membrane has the important job to support the cell membrane and cytoskeleton inside of it. The membrane does the same job to the cytoplasm as it does to the cell. It lets some proteins in and keeps others out. In a plant, the membrane also serves an attachment to the cytoplasm. This means the membrane supports the cell and keeps it in shape. The membrane is made up of two parts, the internal and outer membrane. The outer membrane controls what comes in of the cell and how much of it is needed. The inner membrane supports the cell and controls the exchange of organelles from its cell to another. However, membranes are semi-permeable. This means that they allow very small molecules in even if not needed. Like oxygen and carbon molecules. The cell transport proteins to other cells that keeps the cell healthier. Other parts that help the membrane transport organelles are transmembrane proteins. These proteins are spread around the whole membrane. There are four types of transme mbrane proteins transporters, receptors, anchor and enzyme. Transporters carry one molecule to another. The enzyme transforms a molecule to a different form. An anchor protein can connect an outer molecule with an inner molecule. What are they made of; Cell membranes are made up of a phospholipids bilayer. The bilayer is made of many phospholipids side by side. The phospholipids has one glycerol two fatty acids and one phosphate heads. This compares to a †¦ Laser alarm: ... ...reate a chemical reaction to make NADPH and ATP. Now the dark reaction. The ATP from the light reaction is used to make carbohydrates from hydrogen. The carbohydrates posses and energy that are given by the ATP and NADPH. This carbohydrate has the chemical energy to make glucose (sugar) that is the main source of their food. The chloroplast’s ability to do the process photosynthesis is not only helpful to plant but to animals that eat plants. This because a plant cannot live without food and an animal’s food is a plant. What is it made of: A chloroplast is made up of lipids and protein membranes that are folded in a complex way. This compares to a: Solar panel: Similarities: †¢ Converts sun light to energy †¢ Just like the chloroplast, the solar panel stores the energy from the day so they can use it for the night too. †¢

BMG entertainment Essay

Strengths: *First major record label to create websites branded towards different music genres. First major record label to use downloading technology to promote sales of CD’s and cassettes. *Merged with AOL–AOL has the largest internet service provider in the industry. *BMG was the largest music club in the world, and arguably the leader of the five major labels. *BMG set up a series of websites dedicated to specific genres of music. These sites linked fans to the artist’s websites, where they could download or purchase CD’s. (Another innovative move from BMG) Weaknesses: * Through sites like CDNow and Amazon.com customers had the option of having CD’s or cassettes mailed to them. Consumers may not want to â€Å"deal† with downloading music from the net. They may just stick with what they have. Many sites had illegal downloads, so the conventional consumer may not want to bother with this new type of technology. * Although BMG was the first company to create branded websites for specific music genres, they only focused on promotional aspects here, rather than focusing on selling music and in turn making money. Opportunities: * The innovativeness and newness of the digital era could spark a surge of  consumer interest in the music industry. For instance, the CD had a big impact on industry revenue; owners of tapes simply replaced their collections with CD’s. * ;BMG is arguably the leader in the music industry, and consequently has the influence to take its existing customers with them into the digital mp3 era. * BMG had close relationships with all the players involved in setting tech standards for downloadable music. This could give BMG the heads up on newest technology, and an advantage for market entry. * If BMG begins to sell music on the internet, they can reduce their costs greatly by doing away with distribution and manufacturing expenses. Threats: * -In 1929 the new technology of radio posed a serious threat to the music industry. Could a similar event take place with Digital music, where BMG loses a lot of money due to a decrease in CD and cassette sales? * -Time Warner had one of the most advanced cable systems in the US. They were experimenting with services such as video on demand and HD TV so the possibility of digital music was definitely there for TW, and they had the internet resources to distribute it too. * -Would conventional music buyers want to go through the â€Å"hassle† of joining a website, installing a media player, and then buying additional software to play the music at their convenience? * -With a 56K modem (one that many still used 7 years ago), a song took roughly 7 minutes to download. Ten songs can take 70 minutes, and that is not appealing or convincing enough for conventional consumers to switch over to mp3’s usage. * -Sony’s Kiosks in retail music stores posed a threat for BMG. These kiosks  allowed customers to choose from a variety of over 4,000 songs, and create their own CD within 15 minutes. Attacking Piracy at the Source- the CD’s In order to attack piracy, record labels must start at the source. Nearly all of the music traded on the Internet originally comes from CDs, which can be easily copied, or â€Å"ripped,† onto any computer as MP3 digital audio files. Most analysts point to CDs as the biggest hole in the music industry’s strategy for aiding online piracy. The recording industry wants to make it harder for consumers to directly copy CDs, but it faces enormous hurdles. First, any barriers to copying must be â€Å"backwards compatible†Ã¢â‚¬â€œmeaning the new technologies would have to work on old CD players that don’t screen for pirated material, and vice versa. Eventually, the group â€Å"SDMI† was formed, consisting of all the major players involved in setting the technological standards for downloading music.(AT&T, Microsoft, Liquid Audio, IBM, etc) SDMI’s efforts have focused on installing digital â€Å"watermarks† on CD tracks that would enable copyright holders to trace illegal copies and to create devices that would refuse to play copied tracks. In its first phase, SDMI selected a watermark system created by Verance Technologies as the global standard. Future record releases for BMG- Copy Management. It is the Record label’s responsibility to protect the work of their artists. Copy management technology is one of several responses to illegal file sharing and mass copying, which has had a detrimental effect on the music industry (unit shipments have fallen 26% from 1.16 billion units in 1999 to 860 million units last year). There are a few features that are new to this type of technology: Device playability- These discs play just like an enhanced CD. Certain products recently tested had playability issues with DVD players, car  stereos and game consoles, yet these discs play on nearly all DVD players, car stereos, etc. Anywhere an enhanced CD will play, these discs will play. Mac playability – The discs can now be played on a Mac like any other CD. Voluntary Collective Licensing- Music Industry and the Internet Many Record Labels have spent countless amounts of time evaluating alternatives that would pay artists while making file sharing legal. One solution that has emerged as the favorite is voluntary collective licensing. The concept is simple: the music industry forms a collecting society which then offers file-sharing music fans the opportunity to â€Å"get legit† in exchange for a reasonable regular payment, for example $5 per month. So long as they pay, the fans are free to keep doing what they are going to do anyway–share the music they love using whatever software they like on whatever computer platform they prefer–without fear of lawsuits. The money collected gets divided among rights-holders based on the popularity of their music. In exchange, file-sharing music fans would be free to download whatever they like using whatever software works best for them. The more people share, the more money goes to rights-holders.

Mcdonalds Global Perspective

McDonald’s Implementation of Current Strategic Plan Synopsis: This is a two page APA citation style essay on Management at McDonald’s. There are eleven sources cited in this essay. The historical thinker whose successes will be correlated to McDonald’s strategic plan is Alexander the Great. The elements involved in organizational strategic planning will be explored. Introduction The strategic plan of McDonald’s has gained worldwide success over the past seventy years of its existence. (McDonald’s, 2012).Mcdonald’s is a worldwide brand which has achieved global recognition of it’s brand and products. McDonald’s began as McDonald’s Bar- B-Q Restaurant in San Bernardino, CA in 1940. Today McDonald’s is a premier global restaurant brand with 330,000 franchises. The McDonald’s franchises attend to over 64,000,000 customers on a daily basis in over 118 countries (McDonald’s, 2012)Alexander the Great was a h istorical thinker who started with a small military force of only 40,000 men and ruled over an empire which extended from the Mediterranean to China.Alexander the Great accomplished this by the application of transactional, transformational and laissez faire leadership (Kilfoil, n. d; Eagley et al. , 2003). Effectively Implementing a Current Strategic Plan in an Organization Both Mcdonald’s and Alexander the Great have gained their successes by application of seven identifiable leadership endeavors which are components of strategic leadership. These components with regards to efficient strategy implementation are: ? Researching a plan of action. ? Formulating a plan of action. Ascertaining strategic orientation including leadership roles. ? Setting equitable organizational limits. ? Efficiently administration of the organizational assets, revenues and liabilities. ? Maintenance of an organizational perspective. ? Promotion of organizational values and ethics (Joomla & Fourie, 2009). These are components of McDonald’s organizational administration (McDonald’s, 2012). Alexander the Great also applied effective organizational management techniques (Kilfoil, n. d. ). In order to properly allocate resources, proper data and research must be acquired.The data for these population studies may be analyzed by application of bar graphs, charts or scatter plots in order to effectively assess data (McCoy & Kinyua, 2012). The elements of organizational culture consists of the physical domains of its framework, semantic regional expressions, ceremonial observances, historical antecedents, belief systems, ethics and mental models. The best manner of shaping corporate culture to fit strategy is to continuously train and educate employees (McShane- Von Glinow, 2002).In exercising strategic leadership, the application of transactional , transformational and laissez faire leadership models are required for the strategic leadership of an organization (Eagly e t al, 2003(. Alexander the Great realized the importance of entertaining his military force with recreational activities *Kilfoil, n. d. ). In order to build a capable organization, the organization must be able to apply leverage to the member’s aptitudes along with the elements of administration, structure and accountability processes and methodologies (Lewis, n. d. . Strategic implementation is the procedure of enabling the organizational management techniques. It is the aggregate of the occupations and perspectives required for the effective implementation of a strategic design (Khaliq, 2011). Best practices are defined by the precise application of aptitudes, implements and strategies which can facilitate the potential of success in a wide range of organizational endeavors. This consists of an empirical process which is supported by organizational consensus. There are five elements to carrying out strategic roles.These elements are processes, individuals, compliance with regulatory statutes, effective administration and the efficient application of technological resources (Span, 2012). A correctly planned extrinsic motivational implementation model is enable organizational managers to provide the most effective tool for encouraging organizational commitment in order to carry out the organizational management objectives (Thompson, 2009). Conclusion The Mcdonald’s organization and the Grecian Empire of Alexander the Great were both able to expand by considering the needs of their members along with the rganizational objectives. The employees and members enable the effective implementation of management policy. In the effective application of strategic leadership with strategy implementation, the empirical outcome has been shown to be successful (Jooste & Fourie, 2009). References Eagly, A. (2003) Transformational, Transactional, and laissez faire leadership styles: a meta analysis comparing men and women. Psychol Bull 2003 Jul; 128(4): 569- 91 http://www. ncbi. nlm. nih. gov/pubmed/12848221 Jooste, C. & Fourie, B. 2009) The role of strategic leadership in effective strategy implementation: Perception of South African strategic leaders. South African Business Review, 13(3) http://www. ajol. info/index. php/sabr/article/viewfile/76341/6679 Khaliq, N. (2011) Business Policy and Strategy http://www. scribd. com/doc/52995555/Business-policy-and-straegy-implemtation Kilfoil, E. (n. d) Alexander the Great http://atschool. eduweb. co. uk/sirrobhitch†¦ /ezra. html Lewis, K. (n. d. ) The Project Capable Organization White Paper Lewis and Fowler, LLC http://www. ewisandfowler. com/white_papers/L%26F_Proj_capable_Org. pdf McCoy, D. & Kinyua, K. (2012) Allocating Scarce Resources Strategically- An Evaluation and discussion of the Global Funds Pattern of Disbursements PLoS ONE May 7(5): 1- 4 Mcdonald’s Food Corp. (2012) History http://www. aboutmcdonalds. com McShane, S. & Von Glinow, M. (2002) Organizational Behavior, Part Four Organizational Processes McGraw Hill Companies, 2002 http://www. govrelations. cornell. edu/govrelations/pdf/upload/organizational_behavior behavor_MCShane_Chap15_VIEW. df Span, S. (2012) Where Are We Going and How Do We Get There? Conducting Strategic Planning Tolere Solutions HR. com http://www. hr. com/en? t=/†¦ s Thompson, A. (2009) Strategia aziendale- Formulazione ed ezecuzione McGraw Hill Companies http://www. ateneonline. it/thompson/studenti/approfondimenti/isbn6622-3_ch12. pdf Weeraretne, D. (2010) Project Management Best Practices- for continuous improvement The Sunday Times, Education http://www. sundattimes. lk/100221/Education/edu05. html

Apple

Choose an Emirate company of your choice and discuss its supply chain strategy. You need to cover the point while paying attention to the nature of its business; its monitors and future development of the business. . Choose a project of your choice which is related to the company you work for and discuss all important aspects that are associated with its achievement. Underline potential critical path, potential factors that affect the process management of your selected project. Lastly, bring forward your own recommendations in view of successful project management. Assessment criteria Structure: need to pay attention to clearly plan the ideas in logical manner that is insistent with the core topic.The basic parts-introduction, body and conclusion- must be underlined 2. Analysis: must pay attention to discussing all core ideas with appropriate link between theories and practice. There must be a clear link between the case study and the application of information conveyed by theory re lated to the topic discussed 3. Presentation: group involved in preparing the topic must show cohesive involvement in the preparation of all parts of the assignment. Apple Choose an Emirate company of your choice and discuss its supply chain strategy. You need to cover the point while paying attention to the nature of its business; its monitors and future development of the business. . Choose a project of your choice which is related to the company you work for and discuss all important aspects that are associated with its achievement. Underline potential critical path, potential factors that affect the process management of your selected project. Lastly, bring forward your own recommendations in view of successful project management. Assessment criteria Structure: need to pay attention to clearly plan the ideas in logical manner that is insistent with the core topic.The basic parts-introduction, body and conclusion- must be underlined 2. Analysis: must pay attention to discussing all core ideas with appropriate link between theories and practice. There must be a clear link between the case study and the application of information conveyed by theory re lated to the topic discussed 3. Presentation: group involved in preparing the topic must show cohesive involvement in the preparation of all parts of the assignment. Apple * History: * Apple is a company which produces computers and technological products like computers, mobiles . On April 1, 1976, the Apple computer was established . Steven Wozniak, a high school drop-out who worked for Hewlett-Packard, dabbled in computer-design and created what would become the Apple I. His high school buddy Steven Jobs, also a drop-out, worked for Atari and convinced him that the two should form a company to market the new computer, which eventually took off in 1977 with the Apple II. * * By 1980, the Apple III was released and their company employed several thousand workers.It began in Egypt in 1990 and produced their products in 1991. It began to produce the first computer Mac in Egypt but there is a disadvantage that faces the company in Egypt which is the high cost! * * The computers in this time were sold by 60,000 to 70,000 so few people bought it. The owner of the Egyptian company is called Mohamed Medhat . The company also in Egypt began to produce this com puter. In 1991 the company produces approximately by 1500 prices only. The company in Egypt doesn’t correct their wrong and still the high prices of computers raises up. * In 1991 the price of iMac is 35,000 L. E. It is too much. In 1992 Apple Company makes a high loss, because of the high prices. So they began to think in another way to reduce the cost of the company. They reduced the cost to half but they also made a lot of losses. Steve is still thinking how to save the company and began to make profits. * * * Mohamed Medhat followed him in his steps to save the company in the Middle East because in this time the only branch for Apple Company in the Middle East in Egypt only in this time, but now in Egypt and UAE.They began to produce new products by low cost so they can save their company and began to make high profits. Now in 2012 apple makes a great successful product than Microsoft and become the leader of the technological market Apple Company produces a lot of unique products like: Macbook _Macbook ProMacbook Air| Next-generation quad-core and dual-core Intel processors. The 13-inch MacBook  Pro now features a 2. 4GHz Intel Core i5 processor or the fastest dual-core processor available — the 2. 8GHz Intel Core i7. With Turbo Boost speeds up to 3. GHz, these processors allow the 13-inch MacBook  Pro to perform up to twice as fast as the previous generation. 1But we couldn’t leave fast enough alone. The new 15- and 17-inch models bring quad-core power to almost everything you do. The available 2. 5GHz quad-core Intel Core i7 processor — with Turbo Boost speeds up to 3. 6GHz and up to 8MB of shared L3 cache — enables these MacBook Pro models to run applications up to twice as fast as their top-of-the-line predecessors. 2| iPad ( 3G – Wifi)| In work Mail, Calendar, Notes, and Safari in a beautiful, thin and light design, so you stay productive anywhere.With easy, secure integration into business environments a nd a robust platform for app development, iPad is ready to start working when you are. In Education iPad inspires creativity and hands-on learning with features you won’t find in any other educational tool — on a device that students really want to use. Powerful built-in apps and apps from the App Store let students engage with content in interactive ways, find information in an instant, and access an entire library wherever they go. And now, with the introduction of Multi-Touch textbooks, iPad takes learning to a whole new level. iPod (Classic – Touch-Nano)| It used for listening music and people can also watch some movies. | Services: If we talk about the apple’s services . the company give to there customer a good services through selling the product and after purchasing the product . apple’s services contain (warranty on it products for along time (between 1 to10 years ) , hardware services for instance , mousse , keyboards , monitor , track pa d , printers, hard disk and Etc. . the services contain software services also , for instance operating system (OSX ) . that’s some services after purchasing . n other hand the service before purchasing . the sales person give the full information about the products to customers , make an offers to attract more and more customer , for instance in 2011 , there are many offers which the company made ,for example , to buy I phone and get I pod Nano with full accessories . and another one to buy any laptop and get ( software and full applications for free during the offer period) in usually you should to buy them software with 250 L. E and applications with 650 L. E . so it is very attractive and good offer . Apple company provide a good packaging to save it’s products .Vision Of Apple : Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. Mission Of Apple: Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.Apple campaign for I phone 5: This is the last marketing campaign for the newest product will be in the market next summer . This advertising tell the customer for a new generation of I phone ( I Phone 5 ) with a new feature and quality . the advertising tell the customer . the new I phone is totally different from the I phone 4 , 4S and has a changes in every things . This Advertising show that apple was more interesting and focus on its segment and target it seriously . using the full capacity to stratify the targeting market SWOT analysis for Apple company:Strengths : apple OSX ( op erating system ) is more strengths than PC , the OS of apple no virus can hit it and can work on it for along time , Apple OSX support the graphic programmer so the designers use the Apple OS , because it more professional and fast . OSX is a heavy duty operating system , can use for along time without corruption or errors , and other Strength point is Apple gets to set the specs in detail, and deliver to the customer through a controlled retail experience (Apple Store, Apple On-line Store) that helps them explain the value to the customer and extract a premium for that value.Weakness : Apple prices . the cost of apple products is very high so it can’t compete in the Market . Dell and HP compete it by the same products but with less prices . so it represent a big weakness point face the company in Egypt . other point , the there is a big problem in I pod Nano screen . the production team discover this problem after produce the product , so this problem lead to spend a lot of dollars to solve this problem , In addition this problem led the company to increase the price of music download form I Tunes . this led apple to spend by 10 million dollar to fixed this problem .Opportunity : Apple has the opportunity to develop its iTunes and music player technology into a mobile phone format. The Rokr mobile phone device was developed by Motorola. It has a colour screen, stereo speakers and a advance camera system. A version of Apple's iTunes music store has been developed for the phone so users can manage the tracks they store on it. Downloads are available via a USB cable, ands software on the handset pauses music if a phone call comes in. New technologies and strategic alliances offer opportunities for Apple.Threats : The biggest threat to IT companies such as Apple is the very high level of competition in the technology markets. Being successful attracts competition, and Apple works very hard on research and development and marketing in order to retain its co mpetitive position. The popularity of iPod and Apple Mac are subject to demand, and will be affected if economies begin to falter and demand falls for their products. PESTEL analysis: Economic : apple company effected by the economic situation , the economic crises effect on the company production and company sales . he apple products have a high cost so it has a big related with the economic . ,for example, the company after the revolution , recorded a big loses in its sales and profit . after the revolution people avoid to buy the luxury products like I pod and I pad . apple recorded in 2011 loses in Egypt more than 50 Million . and in the economic crises in USA . apple recorded loses by 700 Million dollar . Technology : apple company strongly effected by technology factor , the company should to has the final technology tools that the world use it in this time . pple company every time develop their products with new feature and technology , for example I phone developed to 3GS t o 4G and finally 4GS and 5G soon . other products like I pad develop it to work with the third generation of communications (3G) . apple now is the best company all over the world use the touch technique in its products and devises . Political : Could be new laws or regulations , for Example in last time the GPS ( Navigation system ) in Egypt is not allow to use so apple stopped this program in Egypt tell 2008 and after this the government allow to use the navigation system In Egypt . o apple supported their devises by the GPS system . Social : Means social trends. If you are a phone company, Apple's entry into the cellphone market created a demand for touch screen phones, (about time! ) for example. Thus Nokia and co. had to respond. (I like Nokia, but they should have been ahead of the game in this one, so I'm glad Apple kicked them). Environmental factors: environmental factors include the weather and climate change. Changes in temperature can impact on many industries including farming, tourism and insurance.Apple may not effect with climate strongly but it may be effected by tourism , this will effect all process of the company ( production process and sell process ) Customer Analysis: Demographic ( Age – Gender – Family size – Life cycle or Income ) Apple company make different products to different ages , for instant they made I pod Nano for the children and youth and after that they made I pad for businessmen and the youth can also use it form 15 to 60 years old , they made also I Mac form grand ages .Apple is completely successful to target different ages with different product . Apple not forget to make a different between gender or sex, for example they made MacBook Air for female and made MacBook Bro for male, and also in colors they produce some laptop’s covers with pink color to target girls or female . Apple produce different products to different age and life – cycle groups . Apple company not forget to target income . they are produce a different products with different prices to be fit to any individual depend on his income , for xample there is I pod classic with 2000 pound and there is one with 3500 pound for I pod touch so any one can buy any thing from Apple depending on his income. Psychographic ( social class and life stile or personality) If we divide the market to class A – B – C , Apple target one or two from this segments . Apple will target the class A , because they provide a high quality and good products with high cost so the class A is the more segment will use apple’s products after that class B a few of them will use apple’s products .Behavior ( User Status – User Rate – Loyalty – Benefit – Occasion ) User statue : apple market divide into ex-user , who use apple’s products from along time , and first –time user who is the first time to use apple products , and potential user and we have a regular ap ple user how is use apple a lot of times . User rate : apple market divide into light , medium and heavy product user of apple . Loyalty : divide on completely loyalty that is mean some one buy all brands form one company . or example, buy I phone I pod , I pad that is mean he buy all things he want form apple , he/she very loyalty to the company Some-what loyalty , buy two or three products from apple and them go to buy any thing form different brand , for example , some one buy I phone and I pod then he shift to buy Nokia and HTC. and we have finally no loyalty , who didn’t buy any thing form apple . Target Market : There are a lot types of market targeting (undifferentiated – differentiated – concentrated – micro ) market , apple use differentiated market ( segmentation ) .It is produce different products to one or more segment (class A and a few of class B) . Differentiation and positioning Competitive advantage : apple have a lot of competitors in it ’s fields for example , Mobil phone there are a lot of competitor (Nokia – Samsung – HTC , Blackberry ) , in computers the biggest competitor is ( Microsoft ) in entertainment field there is ( Mp3,4) . so apple should to have an competitive advantage to be able to compete the other and should to have a unique feature in it’s product to be different . it should to have a good sales offer and this give it is to make a high profit and attract a lot of consumers .Apple now a days try to produce a products with a low prices to attract more and more and gain a more profit , so it can compete all competitor . Position strategy : Apple should to know the consumer the place of there products and where they sell it’s product . they are make perceptions of consumer about place . next step they try to give him a good impressions about products and serves and features , the third step is feeling , to give the consumer the feeling to buy the product of apple and give him the special feeling this product is the best one between the other product in market Market Share of the company :Apple in Cell phones ( I phone ) A the chart show to us the I Phone is not the market leader in cell phones only 13% of the market ,Nokia 20% and Samsung 31%,so Blackberry is the market leader. Questionnaire: Gender : Male†¦Ã¢â‚¬ ¦. Female†¦Ã¢â‚¬ ¦.. Age: *18-20†¦Ã¢â‚¬ ¦ *21-30†¦Ã¢â‚¬ ¦. *40 and above†¦Ã¢â‚¬ ¦. 1) Did you hear about Apple I phone 5 ? Yes No 2) Can you remember the ad ,? Yes No 3) Where did you see or hear about the ad? a. Internet b. friend c. Magazine d. billboard e. Conference -other, please specify†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. ) How you think about Apple I phone 4 ads and campaign? 5) Did you purchase the I phone 5 after watching the AD? Yes No Evaluation of product in cutomers,s eyes: First of all, these questionnaire was distributed on 38 students in MSA university ,20 of them was females and 18 was m ales aging from 18 to 22 years old In first question, when we ask people about do they hear about the I phone 5 ad ? about 75% of target audience answers by yes, that they hear about I phone 5 adMost of students answer by yes said that they already have I phone products so the company itself send them direct mail to them to know about product ,others said that they know about I phone from their friend whom they attend an event for company. In second question, when we ask about do the ad was memorable or not? About 20% of audience cannot remember it but majority do remember it The 80% students who are member the Ad ,they said they remember it as it was very simple ,also it looks with dark background that reflects the highly selective style. In third question, when we ask where did you see the ad ?Most of people see it on the internet whether face book or twitter, others access the apple website itself, other people answers by they know about the AD from their friends as Apple has pos itive word of mouth and company itself depend highly on the positive WOM, very rare people answers by they know about it from conference. In question four, asking about the opinion of customers in the campaign of apple I phone 5, people said that it is creative, unique, also some people really like the usage of white and black colors, people said that this is normal as we always expect the best from Apple.In the last question, people answer by yes that they purchase the I phone 5 after the ad about 65% bought it as they see it high technology and satisfy all their needs Expert interview with company: We made an interview with Mr. Samir Galal the general sales manager in Apple company-Egypt asking him about the tools of IMC they used, the budget, also about Apple opinion in using celebrities, as well as ask them also about who are their competitors. 1) How do you distribute the budget on IMC tools?Mr. Samir galal tell us that they use the internet and public relation the most tools t hey use as they have a website from the best websites in the world as they do a lot of updates to their website and put all their new products on it. According to the budget assigned to the internet they pay about 5 millions on these tool every 6 months ,however for the public relation tool, they pay about 600 thousands Egyptian pound every 6 months, they use interviews ,conferences as a tools of PR .As well as ,they use direct marketing by using mails ,if there is any problem facing customer ,they use skype for direct interaction. 2) Which tools from IMC are the most effective tools working with Apple? He tell us that direct marketing and public relation tools are most effective as they are most targeted tools as Apple targeting only A class ,however if they make a TV Ads it will be useless and high costs without return as mass market will view it however they are not targeted so direct marketing and public relation are the most selective tools that goes forward for the targeted cu stomers. ) Do you use celebrities at promoting for your product? Mr. samir answers that they don’t use any celebrities as they don’t need as Apple Word of mouth is already positive so why they will think of using celebrities and they already have a positive brand image and the brand is already highly positioned in the customer’s mind, but Apple do care a lot for their customers as they take their contact information so to make a conference inviting customers to show them the new products ,new technology. 4)who are apple main competitors in all product segments?In computer segment ,he said that Microsoft operating system is the main competitor as it has high quality but with low prices, however in mobiles ,Nokia consider high competitor as they copy everything from Apple and with moderate prices lower than Apple so a lots of people can afford it for example when Apple launch the touch option Nokia launch the same touch option with lower prices than Apple, also No kia is targeting the mass market so they make intensive distribution but Apple has only few stores as they have a problem in distribution . 5) What is the SWOT analysis of the Apple company ?Strengths : apple OSX ( operating system ) is more strengths than PC , the OS of apple no virus can hit it and can work on it for along time , Apple OSX support the graphic programmer so the designers use the Apple OS , because it more professional and fast . OSX is a heavy duty operating system , can use for along time without corruption or errors , and other Strength point is Apple gets to set the specs in detail, and deliver to the customer through a controlled retail experience (Apple Store, Apple On-line Store) that helps them explain the value to the customer and extract a premium for that value.Weakness : The company has not cover the market and not has a perfect distribution . the company can’t cover the hole market , in this case , the bad distribution lead to a lot of loses toth e company and can’t help it to chive its profit and not give it the ability to make good sales to its product. other point , the there is a big problem in I pod Nano screen . the production team discover this problem after produce the product so this problem lead to spend a lot of dollars to solve this problem , In addition this problem led the company to increase the price of music download form I Tunes . this led apple to spend by 10 million dollar to fixed this problem . Opportunity : Apple has the opportunity to develop its iTunes and music player technology into a mobile phone format. The Rokr mobile phone device was developed by Motorola. It has a colour screen, stereo speakers and a advance camera system.A version of Apple's iTunes music store has been developed for the phone so users can manage the tracks they store on it. Downloads are available via a USB cable, ands software on the handset pauses music if a phone call comes in. New technologies and strategic allianc es offer opportunities for Apple. Threats : The biggest threat to IT companies such as Apple is the very high level of competition in the technology markets. Being successful attracts competition, and Apple works very hard on research and development and marketing in order to retain its competitive position.The popularity of iPod and Apple Mac are subject to demand, and will be affected if economies begin to falter and demand falls for their products IMC Tools that Apple uses Advertising:- In fact Apple Company uses advertising a lot but not too often mainly it uses product placement, most movies of mission impossible can be said that it was sponsored by apple all actors were using laptops, I pad and I phone apple. They succeeded by doing this a lot because mission impossible is one of the most seen movies worldwide, 50% of the pie chart.Public relations:- Most of the time consumers would like to know what you are selling in your company if it’s easy to use or so complicated if it’s going to help them or not, apple communicated directly with its customers with only two simple words that changed their minds upside down and be interested more in trying new products†¦. â€Å"Think Different† apple earned customers trust and acceptance only by these words because it did change their way of thinking when purchasing a product, 30% of the pie chart is public relations. Internet:-The website of apple that apple provide flow mutual benefits and information with the company and its customers, the company benefits from understanding its target market more can be able to know their needs and wants and what they usually ask and look for on their websites, how can they help them in order to spread word of mouth as well, according to customers they can know everything about the product they are searching for details and prices and feel the difference between apple, Dell and Samsung, 50%of the pie chart is internet.Direct Marketing:- Customer service of apple is always available to their customers over the internet, they communicate directly with each other through internet if there are any complaints or anything that needs an explanation they will answer them immediately, in direct marketing apple uses only the internet to interact directly with its customers, 50% of the pie chart is direct marketing. Personal selling:-Apple products is not in a need of persuading or convincing their customers to buy them as they are most qualified with its applications and software, the huge campaign of apple made people talking about apple most of the time when it comes to technology best features as apple also can tailor specific shapes and orders depend on individual needs, also the flexibility in apple stores between buyers and sellers allow for more profits and target marketing, best prospects which is known as â€Å"creme de la creme† are niche markets apple make huge efforts with them to have them more for long periods of time a s they are very loyal and extremely profitable, 150% of pie chart is personal selling. Sales promotion:In fact due to the perfect image of apple they feel that if they added any sales promotion to their IMC programs they will lose their picture in consumer minds, as its considered to be more luxury one of the most expensive equipments, they can see that although they are expensive there are a huge demand on their products and they see that there is no need to make sales promotion because they are not targeting the whole segments, they know exactly their target audience and can satisfy them more than any other companies also exceeding their specific details that vary from one person to another so that they feel delighted and special and will not think of shifting to another brand of technology equipments. Recommendations for IMC tools that apple can use it for better reach and sales: Advertising:-Apple doesn’t need to advertise much as it is already grabbing large segments of customers and when doing product placement every now and then it’s very important to do it but the problem here is increasing the percentage of demand by more advertising not just through product placement, it would be better if they increased the billboards around to remind people about their products and keep themselves in consumers mind for example if they added more billboards on way of malls were there are many electronic stores if someone was thinking to purchase specific type of laptop and find apple billboards they will shift to it and it will grab their attention more. Public relations:-Apple doesn’t concentrate much on public relations as it fails a lot to make any event or to sponsor more events for example north coast events or charity events they don’t share in anything of it which can allow the press to make negative image in consumer minds about apple that would affect the publicity as well so it’s better to think more about taking care of their image because the image of the company can drag you down or pull you up also it will add public value. Internet:- According to the internet apple focuses in it a lot and put aside the idea that internet is not a mass medium and fails to reach all segments and niche markets orders only the tailored products but other half of the segment have the ability to buy apple products so apple shouldn’t focuses much on internet as not all its customers have an access to the internet. Direct marketing:-Only direct selling is available with apple its better if they add catalogs and send it to their customers and their customers would give them the telephone number of their friends and family to contact them telemarketing also send them the same catalogs to see more categories of apple products, that would make apple more spread, dominant an unique in the market. Personal Selling:- Apple is not in need to increase its personal selling because it is perfect on it but it’s extre mely expensive and it’s so difficult to tailor products and deliver it to customers with the same consistency each time, its more applicable make things more reliable and equal so that if they keep doing this and once something happened by not delivering the needed tailored product they will fail and in 1 minute the customer perception of apple will change totally also I depends on every customer privileges. Sales promotion:Apple is one of the multinational companies that if they made any sales promotion they would gain new customers but loses the old ones as it is not preferred to do it because it will hesitate their image in the market because its known that apple is for special segment and sales promotion wouldn’t add anything new simply it will be switching segments they will gain part and lose the other part and according to profit it will decrease badly and the company will keep losing and will suffer a lot in order to get its image and old customers back. Genera l Recommendations:- Its more applicable that apple make all tools work together in harmony so that to be differentiated more from any other companies and keep the uniqness of its products but still keeping themselves away of sales promotion, as it’s known the benefits of IMC tools when they all work with each other it will save time, money and stress, also will boost them up to profit, finally it will have competitive advantages like no other company. Apple * History: * Apple is a company which produces computers and technological products like computers, mobiles . On April 1, 1976, the Apple computer was established . Steven Wozniak, a high school drop-out who worked for Hewlett-Packard, dabbled in computer-design and created what would become the Apple I. His high school buddy Steven Jobs, also a drop-out, worked for Atari and convinced him that the two should form a company to market the new computer, which eventually took off in 1977 with the Apple II. * * By 1980, the Apple III was released and their company employed several thousand workers.It began in Egypt in 1990 and produced their products in 1991. It began to produce the first computer Mac in Egypt but there is a disadvantage that faces the company in Egypt which is the high cost! * * The computers in this time were sold by 60,000 to 70,000 so few people bought it. The owner of the Egyptian company is called Mohamed Medhat . The company also in Egypt began to produce this com puter. In 1991 the company produces approximately by 1500 prices only. The company in Egypt doesn’t correct their wrong and still the high prices of computers raises up. * In 1991 the price of iMac is 35,000 L. E. It is too much. In 1992 Apple Company makes a high loss, because of the high prices. So they began to think in another way to reduce the cost of the company. They reduced the cost to half but they also made a lot of losses. Steve is still thinking how to save the company and began to make profits. * * * Mohamed Medhat followed him in his steps to save the company in the Middle East because in this time the only branch for Apple Company in the Middle East in Egypt only in this time, but now in Egypt and UAE.They began to produce new products by low cost so they can save their company and began to make high profits. Now in 2012 apple makes a great successful product than Microsoft and become the leader of the technological market Apple Company produces a lot of unique products like: Macbook _Macbook ProMacbook Air| Next-generation quad-core and dual-core Intel processors. The 13-inch MacBook  Pro now features a 2. 4GHz Intel Core i5 processor or the fastest dual-core processor available — the 2. 8GHz Intel Core i7. With Turbo Boost speeds up to 3. GHz, these processors allow the 13-inch MacBook  Pro to perform up to twice as fast as the previous generation. 1But we couldn’t leave fast enough alone. The new 15- and 17-inch models bring quad-core power to almost everything you do. The available 2. 5GHz quad-core Intel Core i7 processor — with Turbo Boost speeds up to 3. 6GHz and up to 8MB of shared L3 cache — enables these MacBook Pro models to run applications up to twice as fast as their top-of-the-line predecessors. 2| iPad ( 3G – Wifi)| In work Mail, Calendar, Notes, and Safari in a beautiful, thin and light design, so you stay productive anywhere.With easy, secure integration into business environments a nd a robust platform for app development, iPad is ready to start working when you are. In Education iPad inspires creativity and hands-on learning with features you won’t find in any other educational tool — on a device that students really want to use. Powerful built-in apps and apps from the App Store let students engage with content in interactive ways, find information in an instant, and access an entire library wherever they go. And now, with the introduction of Multi-Touch textbooks, iPad takes learning to a whole new level. iPod (Classic – Touch-Nano)| It used for listening music and people can also watch some movies. | Services: If we talk about the apple’s services . the company give to there customer a good services through selling the product and after purchasing the product . apple’s services contain (warranty on it products for along time (between 1 to10 years ) , hardware services for instance , mousse , keyboards , monitor , track pa d , printers, hard disk and Etc. . the services contain software services also , for instance operating system (OSX ) . that’s some services after purchasing . n other hand the service before purchasing . the sales person give the full information about the products to customers , make an offers to attract more and more customer , for instance in 2011 , there are many offers which the company made ,for example , to buy I phone and get I pod Nano with full accessories . and another one to buy any laptop and get ( software and full applications for free during the offer period) in usually you should to buy them software with 250 L. E and applications with 650 L. E . so it is very attractive and good offer . Apple company provide a good packaging to save it’s products .Vision Of Apple : Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. Mission Of Apple: Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.Apple campaign for I phone 5: This is the last marketing campaign for the newest product will be in the market next summer . This advertising tell the customer for a new generation of I phone ( I Phone 5 ) with a new feature and quality . the advertising tell the customer . the new I phone is totally different from the I phone 4 , 4S and has a changes in every things . This Advertising show that apple was more interesting and focus on its segment and target it seriously . using the full capacity to stratify the targeting market SWOT analysis for Apple company:Strengths : apple OSX ( op erating system ) is more strengths than PC , the OS of apple no virus can hit it and can work on it for along time , Apple OSX support the graphic programmer so the designers use the Apple OS , because it more professional and fast . OSX is a heavy duty operating system , can use for along time without corruption or errors , and other Strength point is Apple gets to set the specs in detail, and deliver to the customer through a controlled retail experience (Apple Store, Apple On-line Store) that helps them explain the value to the customer and extract a premium for that value.Weakness : Apple prices . the cost of apple products is very high so it can’t compete in the Market . Dell and HP compete it by the same products but with less prices . so it represent a big weakness point face the company in Egypt . other point , the there is a big problem in I pod Nano screen . the production team discover this problem after produce the product , so this problem lead to spend a lot of dollars to solve this problem , In addition this problem led the company to increase the price of music download form I Tunes . this led apple to spend by 10 million dollar to fixed this problem .Opportunity : Apple has the opportunity to develop its iTunes and music player technology into a mobile phone format. The Rokr mobile phone device was developed by Motorola. It has a colour screen, stereo speakers and a advance camera system. A version of Apple's iTunes music store has been developed for the phone so users can manage the tracks they store on it. Downloads are available via a USB cable, ands software on the handset pauses music if a phone call comes in. New technologies and strategic alliances offer opportunities for Apple.Threats : The biggest threat to IT companies such as Apple is the very high level of competition in the technology markets. Being successful attracts competition, and Apple works very hard on research and development and marketing in order to retain its co mpetitive position. The popularity of iPod and Apple Mac are subject to demand, and will be affected if economies begin to falter and demand falls for their products. PESTEL analysis: Economic : apple company effected by the economic situation , the economic crises effect on the company production and company sales . he apple products have a high cost so it has a big related with the economic . ,for example, the company after the revolution , recorded a big loses in its sales and profit . after the revolution people avoid to buy the luxury products like I pod and I pad . apple recorded in 2011 loses in Egypt more than 50 Million . and in the economic crises in USA . apple recorded loses by 700 Million dollar . Technology : apple company strongly effected by technology factor , the company should to has the final technology tools that the world use it in this time . pple company every time develop their products with new feature and technology , for example I phone developed to 3GS t o 4G and finally 4GS and 5G soon . other products like I pad develop it to work with the third generation of communications (3G) . apple now is the best company all over the world use the touch technique in its products and devises . Political : Could be new laws or regulations , for Example in last time the GPS ( Navigation system ) in Egypt is not allow to use so apple stopped this program in Egypt tell 2008 and after this the government allow to use the navigation system In Egypt . o apple supported their devises by the GPS system . Social : Means social trends. If you are a phone company, Apple's entry into the cellphone market created a demand for touch screen phones, (about time! ) for example. Thus Nokia and co. had to respond. (I like Nokia, but they should have been ahead of the game in this one, so I'm glad Apple kicked them). Environmental factors: environmental factors include the weather and climate change. Changes in temperature can impact on many industries including farming, tourism and insurance.Apple may not effect with climate strongly but it may be effected by tourism , this will effect all process of the company ( production process and sell process ) Customer Analysis: Demographic ( Age – Gender – Family size – Life cycle or Income ) Apple company make different products to different ages , for instant they made I pod Nano for the children and youth and after that they made I pad for businessmen and the youth can also use it form 15 to 60 years old , they made also I Mac form grand ages .Apple is completely successful to target different ages with different product . Apple not forget to make a different between gender or sex, for example they made MacBook Air for female and made MacBook Bro for male, and also in colors they produce some laptop’s covers with pink color to target girls or female . Apple produce different products to different age and life – cycle groups . Apple company not forget to target income . they are produce a different products with different prices to be fit to any individual depend on his income , for xample there is I pod classic with 2000 pound and there is one with 3500 pound for I pod touch so any one can buy any thing from Apple depending on his income. Psychographic ( social class and life stile or personality) If we divide the market to class A – B – C , Apple target one or two from this segments . Apple will target the class A , because they provide a high quality and good products with high cost so the class A is the more segment will use apple’s products after that class B a few of them will use apple’s products .Behavior ( User Status – User Rate – Loyalty – Benefit – Occasion ) User statue : apple market divide into ex-user , who use apple’s products from along time , and first –time user who is the first time to use apple products , and potential user and we have a regular ap ple user how is use apple a lot of times . User rate : apple market divide into light , medium and heavy product user of apple . Loyalty : divide on completely loyalty that is mean some one buy all brands form one company . or example, buy I phone I pod , I pad that is mean he buy all things he want form apple , he/she very loyalty to the company Some-what loyalty , buy two or three products from apple and them go to buy any thing form different brand , for example , some one buy I phone and I pod then he shift to buy Nokia and HTC. and we have finally no loyalty , who didn’t buy any thing form apple . Target Market : There are a lot types of market targeting (undifferentiated – differentiated – concentrated – micro ) market , apple use differentiated market ( segmentation ) .It is produce different products to one or more segment (class A and a few of class B) . Differentiation and positioning Competitive advantage : apple have a lot of competitors in it ’s fields for example , Mobil phone there are a lot of competitor (Nokia – Samsung – HTC , Blackberry ) , in computers the biggest competitor is ( Microsoft ) in entertainment field there is ( Mp3,4) . so apple should to have an competitive advantage to be able to compete the other and should to have a unique feature in it’s product to be different . it should to have a good sales offer and this give it is to make a high profit and attract a lot of consumers .Apple now a days try to produce a products with a low prices to attract more and more and gain a more profit , so it can compete all competitor . Position strategy : Apple should to know the consumer the place of there products and where they sell it’s product . they are make perceptions of consumer about place . next step they try to give him a good impressions about products and serves and features , the third step is feeling , to give the consumer the feeling to buy the product of apple and give him the special feeling this product is the best one between the other product in market Market Share of the company :Apple in Cell phones ( I phone ) A the chart show to us the I Phone is not the market leader in cell phones only 13% of the market ,Nokia 20% and Samsung 31%,so Blackberry is the market leader. Questionnaire: Gender : Male†¦Ã¢â‚¬ ¦. Female†¦Ã¢â‚¬ ¦.. Age: *18-20†¦Ã¢â‚¬ ¦ *21-30†¦Ã¢â‚¬ ¦. *40 and above†¦Ã¢â‚¬ ¦. 1) Did you hear about Apple I phone 5 ? Yes No 2) Can you remember the ad ,? Yes No 3) Where did you see or hear about the ad? a. Internet b. friend c. Magazine d. billboard e. Conference -other, please specify†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. ) How you think about Apple I phone 4 ads and campaign? 5) Did you purchase the I phone 5 after watching the AD? Yes No Evaluation of product in cutomers,s eyes: First of all, these questionnaire was distributed on 38 students in MSA university ,20 of them was females and 18 was m ales aging from 18 to 22 years old In first question, when we ask people about do they hear about the I phone 5 ad ? about 75% of target audience answers by yes, that they hear about I phone 5 adMost of students answer by yes said that they already have I phone products so the company itself send them direct mail to them to know about product ,others said that they know about I phone from their friend whom they attend an event for company. In second question, when we ask about do the ad was memorable or not? About 20% of audience cannot remember it but majority do remember it The 80% students who are member the Ad ,they said they remember it as it was very simple ,also it looks with dark background that reflects the highly selective style. In third question, when we ask where did you see the ad ?Most of people see it on the internet whether face book or twitter, others access the apple website itself, other people answers by they know about the AD from their friends as Apple has pos itive word of mouth and company itself depend highly on the positive WOM, very rare people answers by they know about it from conference. In question four, asking about the opinion of customers in the campaign of apple I phone 5, people said that it is creative, unique, also some people really like the usage of white and black colors, people said that this is normal as we always expect the best from Apple.In the last question, people answer by yes that they purchase the I phone 5 after the ad about 65% bought it as they see it high technology and satisfy all their needs Expert interview with company: We made an interview with Mr. Samir Galal the general sales manager in Apple company-Egypt asking him about the tools of IMC they used, the budget, also about Apple opinion in using celebrities, as well as ask them also about who are their competitors. 1) How do you distribute the budget on IMC tools?Mr. Samir galal tell us that they use the internet and public relation the most tools t hey use as they have a website from the best websites in the world as they do a lot of updates to their website and put all their new products on it. According to the budget assigned to the internet they pay about 5 millions on these tool every 6 months ,however for the public relation tool, they pay about 600 thousands Egyptian pound every 6 months, they use interviews ,conferences as a tools of PR .As well as ,they use direct marketing by using mails ,if there is any problem facing customer ,they use skype for direct interaction. 2) Which tools from IMC are the most effective tools working with Apple? He tell us that direct marketing and public relation tools are most effective as they are most targeted tools as Apple targeting only A class ,however if they make a TV Ads it will be useless and high costs without return as mass market will view it however they are not targeted so direct marketing and public relation are the most selective tools that goes forward for the targeted cu stomers. ) Do you use celebrities at promoting for your product? Mr. samir answers that they don’t use any celebrities as they don’t need as Apple Word of mouth is already positive so why they will think of using celebrities and they already have a positive brand image and the brand is already highly positioned in the customer’s mind, but Apple do care a lot for their customers as they take their contact information so to make a conference inviting customers to show them the new products ,new technology. 4)who are apple main competitors in all product segments?In computer segment ,he said that Microsoft operating system is the main competitor as it has high quality but with low prices, however in mobiles ,Nokia consider high competitor as they copy everything from Apple and with moderate prices lower than Apple so a lots of people can afford it for example when Apple launch the touch option Nokia launch the same touch option with lower prices than Apple, also No kia is targeting the mass market so they make intensive distribution but Apple has only few stores as they have a problem in distribution . 5) What is the SWOT analysis of the Apple company ?Strengths : apple OSX ( operating system ) is more strengths than PC , the OS of apple no virus can hit it and can work on it for along time , Apple OSX support the graphic programmer so the designers use the Apple OS , because it more professional and fast . OSX is a heavy duty operating system , can use for along time without corruption or errors , and other Strength point is Apple gets to set the specs in detail, and deliver to the customer through a controlled retail experience (Apple Store, Apple On-line Store) that helps them explain the value to the customer and extract a premium for that value.Weakness : The company has not cover the market and not has a perfect distribution . the company can’t cover the hole market , in this case , the bad distribution lead to a lot of loses toth e company and can’t help it to chive its profit and not give it the ability to make good sales to its product. other point , the there is a big problem in I pod Nano screen . the production team discover this problem after produce the product so this problem lead to spend a lot of dollars to solve this problem , In addition this problem led the company to increase the price of music download form I Tunes . this led apple to spend by 10 million dollar to fixed this problem . Opportunity : Apple has the opportunity to develop its iTunes and music player technology into a mobile phone format. The Rokr mobile phone device was developed by Motorola. It has a colour screen, stereo speakers and a advance camera system.A version of Apple's iTunes music store has been developed for the phone so users can manage the tracks they store on it. Downloads are available via a USB cable, ands software on the handset pauses music if a phone call comes in. New technologies and strategic allianc es offer opportunities for Apple. Threats : The biggest threat to IT companies such as Apple is the very high level of competition in the technology markets. Being successful attracts competition, and Apple works very hard on research and development and marketing in order to retain its competitive position.The popularity of iPod and Apple Mac are subject to demand, and will be affected if economies begin to falter and demand falls for their products IMC Tools that Apple uses Advertising:- In fact Apple Company uses advertising a lot but not too often mainly it uses product placement, most movies of mission impossible can be said that it was sponsored by apple all actors were using laptops, I pad and I phone apple. They succeeded by doing this a lot because mission impossible is one of the most seen movies worldwide, 50% of the pie chart.Public relations:- Most of the time consumers would like to know what you are selling in your company if it’s easy to use or so complicated if it’s going to help them or not, apple communicated directly with its customers with only two simple words that changed their minds upside down and be interested more in trying new products†¦. â€Å"Think Different† apple earned customers trust and acceptance only by these words because it did change their way of thinking when purchasing a product, 30% of the pie chart is public relations. Internet:-The website of apple that apple provide flow mutual benefits and information with the company and its customers, the company benefits from understanding its target market more can be able to know their needs and wants and what they usually ask and look for on their websites, how can they help them in order to spread word of mouth as well, according to customers they can know everything about the product they are searching for details and prices and feel the difference between apple, Dell and Samsung, 50%of the pie chart is internet.Direct Marketing:- Customer service of apple is always available to their customers over the internet, they communicate directly with each other through internet if there are any complaints or anything that needs an explanation they will answer them immediately, in direct marketing apple uses only the internet to interact directly with its customers, 50% of the pie chart is direct marketing. Personal selling:-Apple products is not in a need of persuading or convincing their customers to buy them as they are most qualified with its applications and software, the huge campaign of apple made people talking about apple most of the time when it comes to technology best features as apple also can tailor specific shapes and orders depend on individual needs, also the flexibility in apple stores between buyers and sellers allow for more profits and target marketing, best prospects which is known as â€Å"creme de la creme† are niche markets apple make huge efforts with them to have them more for long periods of time a s they are very loyal and extremely profitable, 150% of pie chart is personal selling. Sales promotion:In fact due to the perfect image of apple they feel that if they added any sales promotion to their IMC programs they will lose their picture in consumer minds, as its considered to be more luxury one of the most expensive equipments, they can see that although they are expensive there are a huge demand on their products and they see that there is no need to make sales promotion because they are not targeting the whole segments, they know exactly their target audience and can satisfy them more than any other companies also exceeding their specific details that vary from one person to another so that they feel delighted and special and will not think of shifting to another brand of technology equipments. Recommendations for IMC tools that apple can use it for better reach and sales: Advertising:-Apple doesn’t need to advertise much as it is already grabbing large segments of customers and when doing product placement every now and then it’s very important to do it but the problem here is increasing the percentage of demand by more advertising not just through product placement, it would be better if they increased the billboards around to remind people about their products and keep themselves in consumers mind for example if they added more billboards on way of malls were there are many electronic stores if someone was thinking to purchase specific type of laptop and find apple billboards they will shift to it and it will grab their attention more. Public relations:-Apple doesn’t concentrate much on public relations as it fails a lot to make any event or to sponsor more events for example north coast events or charity events they don’t share in anything of it which can allow the press to make negative image in consumer minds about apple that would affect the publicity as well so it’s better to think more about taking care of their image because the image of the company can drag you down or pull you up also it will add public value. Internet:- According to the internet apple focuses in it a lot and put aside the idea that internet is not a mass medium and fails to reach all segments and niche markets orders only the tailored products but other half of the segment have the ability to buy apple products so apple shouldn’t focuses much on internet as not all its customers have an access to the internet. Direct marketing:-Only direct selling is available with apple its better if they add catalogs and send it to their customers and their customers would give them the telephone number of their friends and family to contact them telemarketing also send them the same catalogs to see more categories of apple products, that would make apple more spread, dominant an unique in the market. Personal Selling:- Apple is not in need to increase its personal selling because it is perfect on it but it’s extre mely expensive and it’s so difficult to tailor products and deliver it to customers with the same consistency each time, its more applicable make things more reliable and equal so that if they keep doing this and once something happened by not delivering the needed tailored product they will fail and in 1 minute the customer perception of apple will change totally also I depends on every customer privileges. Sales promotion:Apple is one of the multinational companies that if they made any sales promotion they would gain new customers but loses the old ones as it is not preferred to do it because it will hesitate their image in the market because its known that apple is for special segment and sales promotion wouldn’t add anything new simply it will be switching segments they will gain part and lose the other part and according to profit it will decrease badly and the company will keep losing and will suffer a lot in order to get its image and old customers back. Genera l Recommendations:- Its more applicable that apple make all tools work together in harmony so that to be differentiated more from any other companies and keep the uniqness of its products but still keeping themselves away of sales promotion, as it’s known the benefits of IMC tools when they all work with each other it will save time, money and stress, also will boost them up to profit, finally it will have competitive advantages like no other company.